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Identity Design / Brunswick LeTip
Logo & Identity Design

Competing with BNI and other professional business networking organizations, LeTip International networking organization with independent chapters located throughout New Jersey. With competing chapters and other networking organizations competing for memberships, as a new chapter, this New Brunswick chapter of LeTip needed a competitive advantage to build membership. In addition to the logo design and identity system, the project included a compelling value proposition, delivered through strong messaging that got right to the point, using bold typography and strong color to deliver it's message.
“With many of the networking groups paying little attention to their in-person and online presence, the bold design and strong messaging set this chapter of LeTip apart from competing groups.”

The identity and chapter image consisted of the logo design, secondary identities, and typographical design elements, applied to invitations, meeting materials, ads, signage, and website design. Promotional materials were given to new members, and materials were designed for various online materials and social media materials.
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Brand Evolution Through Design
The predominant graphic, the wordmark that represents the event name, was developed as the primary graphic in the poster and corresponding creative. From that graphic additional graphics were developed and applied to create various additional graphics used in marketing, promotion, and event materials.

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Project Summary Evolving a Brand
While events held on a consistent basis need to stay fresh and relevant, it's essential to stay within the developed brand, to build awareness of the entity, brand, organization, and cause. Extending the brand by carrying forward and building on consistent elements through visuals, color, and typography ensures the efforts deliver the consistency needed, with becoming stale or irrelevant.
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Project Company Logo Redesign
A provider of services, activities, support, and programs for children and children with developmental issues, the identity system design for the Reach Organization included a logo redesign based on an existing logo, to better convey the organization's mission. asterisk navigationView Project

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Project Attorney Practice Identity
DDeveloped as part of the identity system and the foundation of the design language, this typographical logo incorporates the initial of the law firm's name with a visual elements that represents the scale of justice. As part of a comprehensive identity and firm image, the logo was applied to law firm messaging to create graphic elements, utilizing a bold color palette to work as a design element with the statements that reflect the law firm's beliefs, providing the law firm with a unique look to stand out in a competitive industry and geographic location. asterisk navigationView Project

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design solutions brunswick letip logo by  adam garlinger
Project Identity Design
A chapter of LeTip International, the identity development of this New Brunswick New Jersey LeTip chapter included a logo, identity system, and messaging, with the message and writing based on the benefits of membership. asterisk navigationView Project

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Project Identity Design and Naming
A consulting and advisory firm, Transformation Bureau provides their clients with advisory services centered around measurement, goals, and building client's business based on measurable results. That concept was incorporated into the naming of the business, the logo, and identity system. asterisk navigationView Project

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design solutions central jersey business circle logo by adam garlinger
Project Identity Design
The logo design and identity development for Central Jersey Business Circle included a typographical-styled logo, secondary logo marks, a suite of graphic elements, typography, color palette, and business message, writing and statements. asterisk navigationView Project

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design solutions logo design co identity by adam garlinger
Project Brand Identity
The design of the logo incorporated the letters L, D, and relevant graphic elements, using form and color to create the focal point. The elements of the logo build the components of the identity system, incorporating the tone and feel set by the primary logo, relying on typography as the creative concept carried throughout the identity system. The chosen color palette functions as a visual element, enabling the identity system to work with any color palette. asterisk navigationView Project

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design solutions search architects logo by adam garlinger
Project Identity Design
The logo design for Search Architects uses form, shape, and relevant visual elements to form a unique graphic element that represents the service provided and the function of the name, with the elements of the logo, including the typeface, applied to a secondary logo, wordmark and graphic elements that make up the identity system. asterisk navigationView Project

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Project Business Identity Design
The business identity system for this advertising and design agency that provides creative services to professionals, practices, and businesses within a select niche and select industries included a logo, identity system, message, and business image based on the value proposition and business differentiator. asterisk navigationView Project

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design solutions voice artist logo by adam garlinger
Project Voice Artist Identity
A voice artist with range, Dovina Laurence provides vocal services for multiple mediums that help connect the audience to the products, services, and business through the spoken word. The identity development included the logo and identity system, artist' business image, visuals, differentiator and messaging based on the artist's differentiators and value proposition. asterisk navigationView Project

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design solutions snapme swimwear identity by adam garlinger
Project Swimwear Brand Identity
SnapMe Swimwear creates clothing, apparel, and swimwear for babies, toddlers and children, making days by the pool and at the beach easier through product features and innovative product design. The project included the logo redesign and comprehensive identity system, with the developed identity system applied to product visuals and materials to help differentiate products and product line. asterisk navigationView Project

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design solutions wolverine logo design by adam garlinger
Project Identity Design
Developed to convey strength, non trade-specific, and work in multiple industries, this logo mark relies on typography as the major design element. The identity system is comprised of the primary logo, icon, wordmark-like graphic, and color palette, the letter W within the logo and identity system represent the animal's claw or the wounds from the claw, a concept carried throughout the identity system. asterisk navigationView Project

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design solutions logo by  adam garlinger
Project Logo & Identity Design
Logo design and identity design work for businesses, brands, and independent professionals, ranging from industrial doors, pet services, insurance companies, creatives, and attorneys, from graphics only to typographical namemarks, from single logo to comprehensive identity systems. asterisk navigationView Project

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Project Tradesmen Logos
In professions, trades, and industries saturated with heavy competition, with and abundance of choice for the consumer, the logo, identity, and business image is essential for contractors, masons, electricians, painters, and other professionals heavily saturated with competition and choice. Compelling logo design and business image is essential and ensures the business stands out and thought of first when customers need their services. asterisk navigationView Project

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design solutions typographical logo marks by  adam garlinger
Project Typographical Logo Design
Often called a wordmark, lettermark, monogram or logotype, a typographical logo incorporates relevant visual elements into initials, a letter, or the written word to create a logo or graphic element within an identity system. Ranging from a visual choice to a strategic decision for a business industry saturated with competition, this approach ensures the name and the product or service provided is represented one visual element. asterisk navigationView Project

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Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition. asterisk navigationview case studies

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Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella. asterisk navigationview recent projects

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About Us
A strategic approach to developing creative that cuts through the noise and delivers the results clients need to make that first impression. Compelling and effective creative that resonates, enabling our clients to be seen, stand out, be remembered, and thought of first when those their business needs to reach are in need of the products and services their business provides. This approach and result is delivered through creative built on the knowledge of their business, industry, and those their business needs to connect with. asterisk navigationread more

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Capabilities & Services
Backed by the comprehensive knowledge of our clients' business, industry, market, and audience their business needs to reach, Adam Garlinger helps clients deliver the first impression that resonates, and the representation of their business that sets them apart. Not just a pretty picture but effective creative through logo design, corporate identity, and brand development that delivers., copywriting and messaging., web design and development that builds and strengthens the online presence., integrated advertising and marketing that incorporates print, web and social media. Adam Garlinger delivers solutions through services that accelerates results to deliver the return on investment that is our client's business. asterisk navigationread more

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A Results-Driven Approach
This approach is based on the comprehensive understanding of their industry and audience, and the development of what sets their business apart, what solutions they provide, and why those solutions are needed.... through identity, image, and message that resonates and is remembered. asterisk navigationread more

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A Tailored Strategy
Not the one-size-fits-all approach that fails to set businesses apart and fails to deliver. We apply a results-driven approach built on developing our client's value, what sets them apart, and what that does for their clients into our proven process that delivers the competitive advantage that enables our clients to stand apart from competitors and established brands in today's competitive business environment where first impressions are the only chance businesses get to make an impression. asterisk navigationread more

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Connect With Us
Located in Titusville New Jersey where Washington crossed the Delaware into New Jersey on Christmas night, Design Solutions Adam Garlinger is an advertising and design studio that helps clients identity and build the value of their business, define what sets them apart, and communicate what makes them better, to stand out and be remembered., Delivering the first impression that resonates and opens the door for conversation to continue. asterisk navigationread more

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Clients & Partners
From new business to established brand, organization or corporation with a wide range of products or services in demand, Adam Garlinger has worked with clients in a wide range of industries, professions, and industries, ranging from insurance, financial, entertainment, children's organization, tradesmen, and professional sports. asterisk navigationread more

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Industries
From their products to the services they provide, Adam Garlinger has worked with clients in a wide range of disciplines, fields, areas of practice, and industries, ranging from insurance, financial, entertainment, tradesmen, and professional sports. Our approach, process, and methodology sets us apart from those who paint a pretty picture within a one-size-fits-all approach, without reason and purpose. With a proven process and approach backed by knowledge of our client's business and industry, we develop solutions that differentiates our clients from those they compete with, building the value they provide and the benefits that value provides, communicating the solutions their business provide... ensuring they stand out in a world cluttered with noise. asterisk navigationread more

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Ideas & Strategies
Ideas and strategies that help business owners to stand out and be seen. From how to develop elements that differentiate your business to how to build a deep structure that showcases the value of your brand, to building the online architecture your business needs to optimize online visibility of your business. Updated and added-to often with new content and strategies. asterisk navigationread more

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Resources
Resources and solutions for brands and businesses who need to launch and differentiate their business., Evolve their image, message, and brand., Build a deep value structure for their brand or business., Establish a strong online presence to optimize visibility., Updated and added-to often with new content and strategies. asterisk navigationread more

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asterisk graphic adam garlinger
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered. Delivering the first impression their business needs to accelerate the return on investment that is their business.

Design Solutions Adam Garlinger | 908.581.3393
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