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Attorney Identity / Law Offices of Pasquale Marago
Identity Design

The Law Offices of Pasquale Marago was a then emerging law firm in need of an identity to help compete against established firms, in a dense location of potential clients' and competing firms. The initiative provided the Attorney with an identity and system that effectively represents and communicates the Attorney's skills, knowledge and strengths. The project included the development of the identity and identity system, architecture and visual statements, applied to Firm stationery, promotion, marketing and display. The identity system includes attorney statements using typography, graphics and single color palette, to communicate the strength, skill and beliefs of the Attorney.
“The use of typography, stylized statements and a bold color palette enabled the Attorney to effectively communicate his confidence, beliefs and message., to convey confidence and create assurance through strong design and bold statements.”

The logo was incorporated into developed graphics that communicated the law firm's message, statements, beliefs and promises, in strong visual statements the logo, typography and colors to convey the message, and the set tone.
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Identity Design A Typographical Approach
In a profession, practice area, and geographic location heavy with competition, and saturated by established law firms, the law firm's business image had to be unique and stand out. The approach taken was to create a memorable logo and identity, with messaging that worked as visual elements, with strong messaging that reflected the law firm's beliefs and resonate with potential clients, enabling the new firm to compete with established law firms.

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The typographical approach was taken to ensure the client stood-out in a competitive industry, and a competitive practice area. Rather than show the usual or ”see-say“ imagery, the choice to take a visual approach using typography was made because of the law firm's commitment to their clients, and helping individuals who need someone on their side during a challenging time in their lives.
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Project Summary Typography
The development of a bold and unique identity for this then emerging attorney enabled the attorney to stand out in a competitive field and crowded geographic location.
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Project Identity Design
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Project Voice Artist Identity
A voice artist with range, Dovina Laurence provides vocal services for multiple mediums that help connect the audience to the products, services, and business through the spoken word. The identity development included the logo and identity system, artist' business image, visuals, differentiator and messaging based on the artist's differentiators and value proposition. asterisk navigationView Project

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Project Event Poster and Event Brand
The Comedy Night event was an ongoing event held annually to raise money for, and awareness of the Reach Organization. The third event, this poster and corresponding design of marketing efforts was designed based on carrying forward and building on the look and feel of the first two posters to extend and build on the brand. asterisk navigationView Project

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Project Swimwear Brand Identity
SnapMe Swimwear creates clothing, apparel, and swimwear for babies, toddlers and children, making days by the pool and at the beach easier through product features and innovative product design. The project included the logo redesign and comprehensive identity system, with the developed identity system applied to product visuals and materials to help differentiate products and product line. asterisk navigationView Project

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Project Identity Design
Developed to convey strength, non trade-specific, and work in multiple industries, this logo mark relies on typography as the major design element. The identity system is comprised of the primary logo, icon, wordmark-like graphic, and color palette, the letter W within the logo and identity system represent the animal's claw or the wounds from the claw, a concept carried throughout the identity system. asterisk navigationView Project

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Project Logo & Identity Design
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Project Tradesmen Logos
In professions, trades, and industries saturated with heavy competition, with and abundance of choice for the consumer, the logo, identity, and business image is essential for contractors, masons, electricians, painters, and other professionals heavily saturated with competition and choice. Compelling logo design and business image is essential and ensures the business stands out and thought of first when customers need their services. asterisk navigationView Project

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Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella. asterisk navigationview recent projects

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Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business. asterisk navigationview the featured projects

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Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered. Delivering the first impression their business needs to accelerate the return on investment that is their business.

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