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Brand Identity Development / Reach Educational
Building on Elements

A provider of services, activities, support, and programs for children, the Reach organization needed a logo that would better fit with their mission and target audience. Adam Garlinger redesigned the logo and developed an identity system that could evolve with the organization as the organization grew. To avoid a disconnect with the audience as the logo had been in use for awhile, key elements of the original logo were incorporated into the redesign as foundational elements, and were essential visual elements of the identity system, serving as anchor elements in the identity system.

The hands and color palette from the original logo were carried into the logo redesign, with the hands serving as a key element of the logo, and tied the old logo to the new logo. The colors of the hands and colors if original logo served as the color palette for the new identity system, with the hands as graphic elements in layouts. The block letters were replaced with a softer typeface that better spoke to the target audience.

As the organization created new services, programs, and offerings, the hands served as graphic elements that would help differentiate the use and application of the logo, alternate marks, and visual elements.
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The Development Building on Equity
With the logo in use since the organization inception and the only consistent visual identifier, the logo redesign incorporated the visual elements to ensure that connection continued and is carried forward. Those elements and the color palette were then applied to components within the identity system and in layouts used in promotion and marketing., ensuring that connection, established in the use of the original logo continued. design solutions
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Project Summary Visual Evolution
Carrying forward the visual equity of the original logo by incorporating the existing elements, the new logo and identity system extended and built on those elements through the identity system and developed layouts used for marketing, promotion, and signage. This approach ensured the connection set by the original logo was carried forward and could be built on.
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thato dadson identity
Project Photographer Identity
The project included the design of the logo, identity system, and business image for this talented photographer. The identity design and business image included the design of a responsive primary logo and identity system, responsive color palette, typography system, stationery system, and the business image. asterisk navigationView Project

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reach logo by adam garlinger
Project Brand Development
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising. asterisk navigationView Project

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reach logo by adam garlinger
Project Brand Development
Victory is a business initiative and brand that connects clients, customers, and relevant businesses, to build a truly independent business ecosystem. The visual concept was based on the vintage butcher chart, to illustrate and communicate how businesses are connected with each other inside an industry, location, and relevant offerings. asterisk navigationView Project

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attorney logo design by adam garlinger
Project Attorney Practice Identity
DDeveloped as part of the identity system and the foundation of the design language, this typographical logo incorporates the initial of the law firm's name with a visual elements that represents the scale of justice. As part of a comprehensive identity and firm image, the logo was applied to law firm messaging to create graphic elements, utilizing a bold color palette to work as a design element with the statements that reflect the law firm's beliefs, providing the law firm with a unique look to stand out in a competitive industry and geographic location. asterisk navigationView Project

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brunswick letip logo by  adam garlinger
Project Identity Design
A chapter of LeTip International, the identity development of this New Brunswick New Jersey LeTip chapter included a logo, identity system, and messaging, with the message and writing based on the benefits of membership. asterisk navigationView Project

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transformation bureau study adam garlinger
Project Identity Design and Naming
A consulting and advisory firm, Transformation Bureau provides their clients with advisory services centered around measurement, goals, and building client's business based on measurable results. That concept was incorporated into the naming of the business, the logo, and identity system. asterisk navigationView Project
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central jersey business circle logo by adam garlinger
Project Identity Design
The logo design and identity development for Central Jersey Business Circle included a typographical-styled logo, secondary logo marks, a suite of graphic elements, typography, color palette, and business message, writing and statements. asterisk navigationView Project

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search architects logo by adam garlinger
Project Identity Design
The logo design for Search Architects uses form, shape, and relevant visual elements to form a unique graphic element that represents the service provided and the function of the name, with the elements of the logo, including the typeface, applied to a secondary logo, wordmark and graphic elements that make up the identity system. asterisk navigationView Project

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voice artist logo by adam garlinger
Project Voice Artist Identity
A voice artist with range, Dovina Laurence provides vocal services for multiple mediums that help connect the audience to the products, services, and business through the spoken word. The identity development included the logo and identity system, artist' business image, visuals, differentiator and messaging based on the artist's differentiators and value proposition. asterisk navigationView Project

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comedy night event image design by adam garlinger
Project Event Poster and Event Brand
The Comedy Night event was an ongoing event held annually to raise money for, and awareness of the Reach Organization. The third event, this poster and corresponding design of marketing efforts was designed based on carrying forward and building on the look and feel of the first two posters to extend and build on the brand. asterisk navigationView Project

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snapme swimwear identity by adam garlinger
Project Swimwear Brand Identity
SnapMe Swimwear creates clothing, apparel, and swimwear for babies, toddlers and children, making days by the pool and at the beach easier through product features and innovative product design. The project included the logo redesign and comprehensive identity system, with the developed identity system applied to product visuals and materials to help differentiate products and product line. asterisk navigationView Project

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wolverine logo design by adam garlinger
Project Identity Design
Developed to convey strength, non trade-specific, and work in multiple industries, this logo mark relies on typography as the major design element. The identity system is comprised of the primary logo, icon, wordmark-like graphic, and color palette, the letter W within the logo and identity system represent the animal's claw or the wounds from the claw, a concept carried throughout the identity system. asterisk navigationView Project

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logo by  adam garlinger
Project Logo Design & Identity
Logo design and identity design work for businesses, brands, and independent professionals, ranging from industrial doors, pet services, insurance companies, creatives, and attorneys, from graphics only to typographical namemarks, from single logo to comprehensive identity systems. asterisk navigationView Project

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craftsmen and tradesmen logo by  adam garlinger
Project Tradesmen Logos
In professions, trades, and industries saturated with heavy competition, with and abundance of choice for the consumer, the logo, identity, and business image is essential for contractors, masons, electricians, painters, and other professionals heavily saturated with competition and choice. Compelling logo design and business image is essential and ensures the business stands out and thought of first when customers need their services. asterisk navigationView Project

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typographical logo marks by  adam garlinger
Project Typographical Logo Design
Often called a wordmark, lettermark, monogram or logotype, a typographical logo incorporates relevant visual elements into initials, a letter, or the written word to create a logo or graphic element within an identity system. Ranging from a visual choice to a strategic decision for a business industry saturated with competition, this approach ensures the name and the product or service provided is represented one visual element. asterisk navigationView Project

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Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella. asterisk navigationview recent projects

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Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business. asterisk navigationview the featured projects

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Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered. Delivering the first impression their business needs to accelerate the return on investment that is their business.

38 River Drive, Titusville New Jersey | adam@adamgarlinger.com

Design Solutions Adam Garlinger | 908.581.3393
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