SnapMe Swimwear brand identity development by Adam Garlinger
SnapMe Swimwear Brand Identity
SnapMe Swimwear creates clothing, apparel and swimwear for babies, toddlers and children., making days by the pool and at the beach easier through innovative product design. Adam Garlinger Illustration + Design developed the brand identity and comprehensive identity system, visual architecture and visual language. The identity system was applied to stationery, communications, marketing, products, product tags and display. Click or Scroll Down to View Project

SnapMe Swimwear brand identity and logo identity by Adam Garlinger
Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
Top / Next
Project Overview
The developed color palette and graphical elements helped create the visual language that ties together and differentiates the Company and it's products lines. The brand identity and visual language was applied to communications, products and packaging. The project included development of the Primary identity, Girls and Boys logos, wordmark, secondary logo, icon, visuals, color and typography palette, product packaging and tags.
adam garlinger graphic
SnapMe Swimwear wordmark identity development by adam garlinger
Development of the Wordmark Identity
Incorporates the existing visual element of the star, and introduces the bubbles and the "a". The wordmark was then incorporated into the holding shape to create the primary logo. The "a" in the wordmark was later developed into elements of the visual language.
Back / Next
SnapMe Swimwear wordmark logotype identity by adam garlinger
Wordmark Identity
The developed brand wordmark was used in the primary logo as well as independently.
Back / Next
An Integrated Language
The developed visual language was created from elements in the primary logo, wordmark, the color palette and typography, to incorporate the Company products into the brand, develop marketing, promotion, display and packaging. The visual language enables SnapMe Swimwear to add new products, and adapt efforts seamlessly into the brand.
SnapMe Swimwear identity graphic elements by adam garlinger
Visual Elements
The A graphic element, developed from the wordmark, was used as the template to build further visual elements into a suite of elements created for marketing, packaging, display and future needs. Visual elements incorporate graphics, colors and shapes into elements that extend the brand.
Back / Next
SnapMe Swimwear girls clothing line products logo by adam garlinger
Girls' Products Line Logo
The Girls' product line identity was developed using the primary logo mark and colors from the palette.
Back / Next
SnapMe Swimwear boys clothing line products logo by adam garlinge
Boys' Products Line Logo
The Boys' product line identity was developed using the primary logo mark and colors from the palette.
Back / Next
SnapMe Swimwear graphic elements as visual language by adam garlinger
Visual Language
The palette of the brand identity visual language.
Back / Next
SnapMe Swimwear product identity design by adam garlinger
Visual Elements to Create Product Hang Tags
The visual language applied to the product hang tags.
Back / Next
SnapMe Swimwear product line hang tags design by adam garlinger
Products Hang Tags
Product tags and packaging were created for the Girls' and Boys' products line. The use of alternate color palettes applied to the different products line enabled buyers to easily identify girl's or boy's products, and helped boost brand equity on store shelves to compete with established brands and clothing lines.
Back / Top
Project Summary
The developed identity system of SnapMe Swimwear enables the products to be a component of the brand's visual language. Future products to be seamlessly added within brand. The strength of the visual language enables the Company to deepen the connection with the audience, and to compete with established brands in the market, in shelf-space and most importantly, with consumers.

view pasquale marago attorney logo pageview  snapme logo projects pageview  aplus logo project pageview dovina logo project pageview walnut pageview brunswick letip project pageview walnut pageview mischa erdmann project pageview abs logo pageview cige attorney logo project pageview firearms logo pageview comedy night posterproject  page
work page about page contact page
case studies page featured projects page new work page
Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908.581.3393 /
Capabilities & Services
Solutions through a full-suite of integrated services that include: business-to-brand architecture, brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence that integrates approach with strategy and services. Adam Garlinger Illustration + Design, the approach, strategy, message and design that delivers that needed first impression and delivers results. Read More
Backed By...
Ideas, strategies and experience, backed by the knowledge and understanding of your business, creates the approach to create, build and deliver communication initiatives relevant to the needs of your audience., eliminates wasted efforts and delivers the right message, to connect with your audience, build your business presence and accelerate response that delivers results.