adam garlinger brand identity logo design ABS Dog Training
Altus Lift Trucks / Company Identity
Altus Lift Trucks is a forklift sales, service and management company located in a highly competitive and heavily saturated area and market, located near potential clients and competition. The identity needed to be instantly recognizable to stand out and create a connection with the potential clients. The identity development focused on speaking directly without being see-say, and the project included development of the primary logo, secondary mark, icon, graphic lockup, tagline and statement, applied to stationery, promotion, display, wearables, vehicle signage and display. Click or Scroll Down to View Project

altus lift forklift logo identity by adam garlinger
Primary Logo
The logo uses elements of the forklift as letterforms, to create a unique identity that readers would associate with the Company and the services the company provides.
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Project Thinking
The logo uses elements of the forklift as letterforms, to create a unique identity that readers would associate with the Company and the services the company provides. The goal is to associate an identity with not only the company but what the company provides, to seamlessly connect brand to business to products and services. That ensures that the consumer associates the product or service with only the company, no one else.
adam garlinger statement graphic
altus lift icon identity by adam garlinger
Graphic Lockup
Incorporates the logo and icon within a holding shape, used in promotion, display and marketing.
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altus lift forklift monogram logotype graphic by adam garlinger
Company Icon
An icon was developed for a visual shorthand.
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altus lift forklift monogram logotype graphic by adam garlinger
Icon Graphic
The icon was applied to a graphic lockup.
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Project Summary
A logo or identity done right not only stands out, buy connects the business to the products or services in the minds of the viewer, creating a connection between business and brand, and brand to offerings. An identity and Identity system uses visual elements and the use and application of the logo, the visual elements, color, typography, space and messaging to create and deepen the connection and build remembrance with the audience



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Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908.581.3393 / adam@adamgarlinger.com
Capabilities & Services
Solutions through a full-suite of integrated services that include: business-to-brand architecture, brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence that integrates approach with strategy and services. Adam Garlinger Illustration + Design, the approach, strategy, message and design that delivers that needed first impression and delivers results. Read More
Why Us?
Ideas, strategies and experience, backed by the knowledge and understanding of your business, creates the approach to create, build and deliver communication initiatives relevant to the needs of your audience., eliminates wasted efforts and delivers the right message, to connect with your audience, build your business presence and accelerate response that delivers results.