Mischa Erdmann brand identity by adam garlinger
Mischa Erdmann Brand Identity
The challenge was to create an independent identity that both communicated the independency, and the corporate backing. The solution was to extend the corporate brand through new colors, new visual elements and develop messaging that both complimented and extended the corporate brand. The project included the identity and identity system; graphical messaging and statements., applied to stationery, promotional initiatives and website development. Click or Scroll Down to View Project

Mischa Erdmann brand identity development by adam garlinger
Primary Logotype Identity
The primary identity was developed using the client's initials as the graphic element.
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Project Overview
The backing corporate brand was both incorporated and extended, through the development of an identity system that incorporates the corporate color palette, a monogram-type wordmark logo that uses typography that both compliments and extends the corporate identity. This approach enables a unique identity that works within an existing brand, enabling the Agent's brand to communicate the strength of a backing, while being completely independent.
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Mischa Erdmann logotype monogram identity by adam garlinger

Primary Name Logo Mark and Alternate Title
Incorporates the Agents name as a wordmark type logo, with an alternating descriptor usage. The identity uses the corporate colors within a new palette. The name is alternated with a developed description to associate the name with services provided.
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Mischa Erdmann logotype monogram identity by adam garlingen
Alternate Identity
Replaces the name with the descriptor tag, wih usage and application defined within the strategy and guidelines.
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Mischa Erdmann logotype identity system by adam garlinger
Identity System
Typographical graphic statements and calls-to-actions.
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Mischa Erdmann Identity System
Identity System
Promotional initiatives were created using the identity and design elements.
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Mischa Erdmann business card stationery system by Adam garlinger
Business Cards and Flip Cards
The business cards use the logo of the corporate backing within the new identity. The use of the corporate color in the new palette ad well as complimentary typography enables the new identity to be incorporated into needed materials.
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Mischa Erdmann stationery system design by Adam Garlinger
Flip Cards
Important facts were used as the graphic element in the 2"x2" square Flip Cards.
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Mischa Erdmann stationery system design by Adam Garlinger
Website Development
Developed statements, calls-to-action, factual statements and developed messaging were incorporated into website development.
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Project Summary
The backing corporate brand was both incorporated and extended, into a completely new and independent identity, strengthened by factual statements applied into visual elements within a developed architecture and graphic presentation.

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Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908.581.3393 / adam@adamgarlinger.com
Capabilities & Services
Solutions through a full-suite of integrated services that include: business-to-brand architecture, brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence that integrates approach with strategy and services. Adam Garlinger Illustration + Design, the approach, strategy, message and design that delivers that needed first impression and delivers results. Read More
Backed By...
Ideas, strategies and experience, backed by the knowledge and understanding of your business, creates the approach to create, build and deliver communication initiatives relevant to the needs of your audience., eliminates wasted efforts and delivers the right message, to connect with your audience, build your business presence and accelerate response that delivers results.