adam garlinger monogram identity logo design aplus painting company
Dovina Laurence Brand Development
Dovina Laurence is an emerging voice artist who provides voice related services that help connect the audience to the business through the spoken word. Adam Garlinger Illustration + Design developed the Artist's brand; architecture, message, writing, identity, identity system and visual language., applied to communications, stationery and website. Click or Scroll Down to View Project

aplus paint company logo identity by adam garlinger
Primary Identity
The logo development included relevant service images integrated into a monogram styled logo, applied to multiple versions for usage and medium needs.
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Project Overview
How do you say that a voice artist makes a business better?, The answer, “To create a connection between audience and a brand through the spoken word.”, is the foundation of the message and writing, and the emphasis that the identity and visuals elements would highlight.. The architecture of the identity and messaging allows the brand to adapt to the needs of the Artist. The usage of colors and symbols within the architecture enables new elements and messaging to be seamlessly introduced into the visual language., with writing, colors and elements enhancing the written word.
adam garlinger graphic
aplus painting alternate company logotype by adam garlinger
Identity Development / Building the Trademark
The trademark is developed using elements of speech and sound to quickly communicate who the Artist is.
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aplus painting wordmark logotype by adam garlinger
Trademark / Building the Identity Development
The primary logo incorporates the trademark into holding shape using the brand identity color palette.
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An Integrated Language
Elements used within the trademark and logo development were applied to the development of a visual language that relied on the consisitent and relevant use of these elements, throughout the architecture to communicate and strengthen the message, and create and deepen the connection with the audience.
aplus painting wordmark logotype by adam garlinger
Elements of the Identity
Elements used within the trademark and logo were carried across to the development of the wordmark and used in the alternate identities and elements of the visual language.
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aplus painting wordmark logotype by adam garlinger
Identity Monogram and Wordmark
The play symbol, used in the trademark and primary logo was applied to the d and l, using the ligatures of the letters to create a speech bubble, an instantly recognizable symbol of speech.
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aplus painting wordmark logotype by adam garlinger
Primary Logo and Monogram
The consistent visual elements used in the Trademark, Primary Logo and Monogram tie the components together to create a brand identity and visual language.
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aplus painting wordmark logotype by adam garlinger
Monogram Wordmark Construction
The Monogram development, visually explained.
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Adapt and Evolve
Relevant and consistent visual elements were used to build the Trademark, Primary Logo and Monogram, to create consistency, tie elements together, build a brand identity and visual language. The use of color within a palette and these visual elements create an identity system that creates elements relevant to the Artist's skills and services. These element create an identity system, build brand equity and deepen the connection between audience and brand. The brand color palette was integrated within the primary logo to create alternate identity marks for use within the developed website, marketing materials and for future usage. This provides the Artist with the ability to apply the identity system to initiatives and adapt elements where needed.
aplus painting wordmark logotype by adam garlinger
Color Palette Applied to Primary Logo
The color palette was applied to the primary logo to create alternate versions of the logo, used in marketing and in the website, with usage defined on an architecture, and in the brand guidelines.
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aplus painting wordmark logotype by adam garlinger
Alternate Logo Marks
The developed Alternate Marks are create using the Primary Logo, Icon and color palette., to communicate the Artist' skills and services, applied to the website and marketing, with additional application and usage defined.
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aplus painting wordmark logotype by adam garlinger
Suite of Logo Marks
The developed icon palette, the primary logo and alternate logos, created within brand on an architecture, with elements of messaging, with application and usage defined., creates a visual language.
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aplus painting wordmark logotype by adam garlinger
Brand Identity Visual Language
Additional icons, elements, marks and graphics were developed, with application defined on the architecture, to allow the identity to grow, adapt and evolve with the Artist, and to her needs, the addition of products and services. This allows the brand to stay fresh, relevant and build equity.
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aplus painting wordmark logotype by adam garlinger
Website Development
The website development included design, writing and building the site to respond to the viewers' device and browser. The website used the brand's color palette and Identity system to associate alternate logos with services and sections of the site. This approach used the colors, icons and visual elements within the site architecture and navigation to deepen the connection with the viewer to build awareness and equity.
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Project Summary
The question posed was: “How do you say that a voice makes a business better”? The answer is, “To create the connection between business and consumer through the spoken word.”, is the foundation of the message and writing, highlighted using elements throughout the visual language.



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Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design, through architecture, strategy and a defined approach, applied through print, web and social media, to deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, 908.581.3393
908.581.3393 / adam@adamgarlinger.com
Capabilities & Services
Solutions through a full-suite of integrated services that include: business-to-brand architecture, brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence that integrates approach with strategy and services. Adam Garlinger Illustration + Design, the approach, strategy, message and design that delivers that needed first impression and delivers results. Read More
Why Us?
Ideas, strategies and experience, backed by the knowledge and understanding of your business, creates the approach to create, build and deliver communication initiatives relevant to the needs of your audience., eliminates wasted efforts and delivers the right message, to connect with your audience, build your business presence and accelerate response that delivers results.