Personal Brand Case Study
With a request to build a personal brand for the Walnut Advisory CEO to achieve outlined goals, a suite of websites were developed for the CEO Ariel Hessing. This request also served as an opportunity to expand the company's online infrastructure, further strengthen the online presence, and build-on the Walnut Advisory brand. The approach used in the development of the company's three product sites was applied to the structure of this suite of sites., However, unlike the product sites, a unique architecture was developed for each of the eight sites based on the structuring of the offerings and elements of the Walnut Advisory brand. These new efforts would also extend, enhance, and deepen the value of the Walnut Advisory brand. These set goals were achieved through each of the sites functioning as individual ingredients of the whole, as well as functioning individual websites.
To achieve the goals for the project and strengthen the Walnut Advisory brand, a deep value structure was developed and executed through the online structure, content development, and writing, applied to each of the sites within this suite of sites, then later all company sites. The development of these sites would then be reflected in the company's online infrastructure, with updates and additions applied to each of the existing sites, ensuring each site worked as part of the whole, working to strengthen the overall company brand.
Carrying forward the Walnut Advisory brand into the website design, a personal identity was developed for Ariel Hessing, and included the logo, visual lockups, color palettes, and a handwritten styled font to convey personal authenticity. Unique to the suite of sites, the new color palettes works with the existing Walnut Advisory color palette, representing an element of the brand. The Ariel Hessing logo design was based on the Walnut logo, replacing the W A with the A and H initials. The logo design concept follows the typographic design formula of the Walnut Advisory logo, an approach that further extends the Walnut brand and ensures visual consistency between each component of the online infrastructure.
The online infrastructure now included the primary company site, microsite, the three product websites, and the suite of Ariel Hessing websites. Content and structure from the Ariel Hessing sites was incorporated into the primary site and three product sites, deepening the structure of each site.
Scroll down to view project and the creative. To see how we redesigned and developed the company identity and corporate image click here. To learn how the brand value was created and established click here. To go back to the original page with the listing of the case studies click here.
The Ariel Hessing Brand
With a request to build a personal brand for the Walnut Advisory CEO to achieve outlined goals, a suite of websites were developed for the CEO Ariel Hessing. This request also served as an opportunity to expand the company's online infrastructure, further strengthen the online presence, and build-on the Walnut Advisory brand. The approach used in the development of the company's three product sites was applied to the structure of this suite of sites., However, unlike the product sites, a unique architecture was developed for each of the eight sites based on the structuring of the offerings and elements of the Walnut Advisory brand. These new efforts would also extend, enhance, and deepen the value of the Walnut Advisory brand. These set goals were achieved through each of the sites functioning as individual ingredients of the whole, as well as functioning individual websites.
To achieve the goals for the project and strengthen the Walnut Advisory brand, a deep value structure was developed and executed through the online structure, content development, and writing, applied to each of the sites within this suite of sites, then later all company sites. The development of these sites would then be reflected in the company's online infrastructure, with updates and additions applied to each of the existing sites, ensuring each site worked as part of the whole, working to strengthen the overall company brand.
Carrying forward the Walnut Advisory brand into the website design, a personal identity was developed for Ariel Hessing, and included the logo, visual lockups, color palettes, and a handwritten styled font to convey personal authenticity. Unique to the suite of sites, the new color palettes works with the existing Walnut Advisory color palette, representing an element of the brand. The Ariel Hessing logo design was based on the Walnut logo, replacing the W A with the A and H initials. The logo design concept follows the typographic design formula of the Walnut Advisory logo, an approach that further extends the Walnut brand and ensures visual consistency between each component of the online infrastructure.
The online infrastructure now included the primary company site, microsite, the three product websites, and the suite of Ariel Hessing websites. Content and structure from the Ariel Hessing sites was incorporated into the primary site and three product sites, deepening the structure of each site.
Scroll down to view project and the creative. To see how we redesigned and developed the company identity and corporate image click here. To learn how the brand value was created and established click here. To go back to the original page with the listing of the case studies click here.
Summary Ariel Hessing
The deep brand architecture reflected in the structure of content and writing ensured optimal online visibility and strengthened search position. The ability for new content to consistently add on-to and deepen the value played a major role in that high visibility and position. It also allowed for new content to seamlessly work within that structure.
Next Case Study: A dominating online presence
In addition to the architecture, structure of content, and brand value reflected in the website, maintaining and building-on the website was essential to the high search engine position. On a consistent basis the website and the content within the online ecosystem were consistently maintained, with existing writing refreshed and added-to with new content to build-on the brand value.
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The deep brand architecture reflected in the structure of content and writing ensured optimal online visibility and strengthened search position. The ability for new content to consistently add on-to and deepen the value played a major role in that high visibility and position. It also allowed for new content to seamlessly work within that structure.
Next Case Study: A dominating online presence
In addition to the architecture, structure of content, and brand value reflected in the website, maintaining and building-on the website was essential to the high search engine position. On a consistent basis the website and the content within the online ecosystem were consistently maintained, with existing writing refreshed and added-to with new content to build-on the brand value.
Read the Case StudyNext Case Study / All / Previous
Case Study Signature Advisory
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.View Case Study
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.
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Case Study Unique Approach
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.View Case Study
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.
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Case Study Logo Design Process
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.View Case Study
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.
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Case Study Fundraising Campaign
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.View Case Study
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.
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Case Study Design Evolution
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.View Case Study
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.
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Case Study Flexible Logo Design
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".View Case Study
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".
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The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
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The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
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The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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