Online Strategy & Evolution Case Study
As part of the online strategy to maintain the high visibility and dominant search engine position of Walnut Advisory, the websites were continually added-to and built-on, with the brand evolved and the brand value deepened. In this executed strategy, new content was added to the main company website, with existing content built on. A microsite and three product websites were added to the infrastructure, with updates, changes, and additions executed across all sites to ensure consistency.
All of the websites within the infrastructure were updated and added-to on a consistent basis. Within the website updates, new content was consistently developed for each of the websites, with the existing website writing refined, existing content added and added-to, and the architecture of the site expanded to reflect the additions.
In addition to new content, the brand message and branded writing were consistently evolved, with new content created that enhanced and refined the brand's value, the proposition, and the differentiators. The refined and evolved brand message and value-rich writing was added to existing writing and content, and applied to new pages added that deepened the site's architecture. This approach strengthened the brand's value proposition because it deepened the value of the brand, while strengthening online presence and search engine position.
Scroll down to view the project and the creative. To learn how we developed the Walnut Advisory corporate website click here. To learn how we developed the website for the individual company products, click here. To go back to the original page with the listing of the case studies click here.
Maintaining the Presence
As part of the online strategy to maintain the high visibility and dominant search engine position of Walnut Advisory, the websites were continually added-to and built-on, with the brand evolved and the brand value deepened. In this executed strategy, new content was added to the main company website, with existing content built on. A microsite and three product websites were added to the infrastructure, with updates, changes, and additions executed across all sites to ensure consistency.
All of the websites within the infrastructure were updated and added-to on a consistent basis. Within the website updates, new content was consistently developed for each of the websites, with the existing website writing refined, existing content added and added-to, and the architecture of the site expanded to reflect the additions.
In addition to new content, the brand message and branded writing were consistently evolved, with new content created that enhanced and refined the brand's value, the proposition, and the differentiators. The refined and evolved brand message and value-rich writing was added to existing writing and content, and applied to new pages added that deepened the site's architecture. This approach strengthened the brand's value proposition because it deepened the value of the brand, while strengthening online presence and search engine position.
Scroll down to view the project and the creative. To learn how we developed the Walnut Advisory corporate website click here. To learn how we developed the website for the individual company products, click here. To go back to the original page with the listing of the case studies click here.
Summary Maintaining the Presence
As part of the online strategy to maintain visibility and top search engine position, the site was built-on and added-to, with new content and pages ensuring the site's writing are consistently evolved to keep the site fresh and optimized. In addition to the approach applied to the website, additional websites were added to the online infrastructure, with the content added to the primary company site to ensure consistency across the sites, deepen the value, and keep the brand evolving.
Next Case Study: A personal brand
As a request and developed as an effort to further deepen the structure of the brand online, a personal brand and corresponding websites were developed for the company CEO.
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Next Case Study / All / Previous
As part of the online strategy to maintain visibility and top search engine position, the site was built-on and added-to, with new content and pages ensuring the site's writing are consistently evolved to keep the site fresh and optimized. In addition to the approach applied to the website, additional websites were added to the online infrastructure, with the content added to the primary company site to ensure consistency across the sites, deepen the value, and keep the brand evolving.
Next Case Study: A personal brand
As a request and developed as an effort to further deepen the structure of the brand online, a personal brand and corresponding websites were developed for the company CEO.
Read the Case StudyNext Case Study / All / Previous
Case Study Signature Advisory
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.View Case Study
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.
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Case Study Unique Approach
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.View Case Study
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.
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Case Study Logo Design Process
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.View Case Study
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.
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Case Study Fundraising Campaign
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.View Case Study
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.
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Case Study Design Evolution
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.View Case Study
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.
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Case Study Flexible Logo Design
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".View Case Study
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".
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The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
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Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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