focused communications brand development by adam garlinger illustration and design
Case Study / SnapMe Swimwear Brand Identity
SnapMe Swimwear creates clothing, apparel and swimwear for babies, toddlers and children., making days by the pool and at the beach easier through innovative product design.
Adam Garlinger Illustration + Design developed the brand identity and comprehensive identity system, visual architecture and visual language. The identity system was applied to stationery, communications, marketing, products, product tags and display. Click or Scroll Down to View Project

SnapMe Swimwear brand identity development by Adam Garlinger
Overview & Thoughts
The developed color palette and graphical elements helped create the visual language that ties together and differentiates the Company and it's products lines. The brand identity and visual language was applied to communications, products and packaging. The project included development of the Primary identity, Girls and Boys logos, wordmark, secondary logo, icon, visuals, color and typography palette, product packaging and tags.
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SnapMe Swimwear brand identity development by Adam Garlinger
Brand Identity Development
The brand identity development incorporated relevant visuals within the logo, workmark, icons and secondary marks.
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SnapMe Swimwear brand identity development by Adam Garlinger
Identity Development
Visuals are incorporated into the marks as well as being individual elements used throughout the identity system to create the visual language.
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SnapMe Swimwear brand identity development by Adam Garlinger
Primary Identity Development
The wordmark and visual elements are incorporated into the logo to create the primary identity.
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SnapMe Swimwear brand identity development by Adam Garlinger
Wordmark
The wordmark is used within the primary identity as well as a seperate element, with the visuals used within as individual elements throughout the identity system.
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The Language Build
Developing a brand identity and a visual language to extend the brand and deepen the connection between audience and brand. The SnapMe Swimwear identity incorporates visual elements within and throughout the individual graphic components., to set a tone, develop visual harmony and create a visual language.
SnapMe Swimwear brand identity development by Adam Garlinger
A Visual Language
Elements within the wordmark were carried throughout the identity, as individual components as well as ingredients in other components to make up the visual language.
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SnapMe Swimwear brand identity development by Adam Garlinger
Components of the Visual Language
The “a” icon is used in the wordmark and identity, creates additional elements and is carried throughout the language.
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SnapMe Swimwear brand identity development by Adam Garlinger
Brand Icon Elements
Using the color palette and graphic elements to extend usage and application of visual elements.
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Application of Elements
The visual language is created through an architecture and the application of elements to promotion, marketing and communication.
SnapMe Swimwear brand identity development by Adam Garlinger
Brand Icon Elements
Using the color palette and graphic elements to extend usage and application of visual elements.
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SnapMe Swimwear brand identity development by Adam Garlinger
Girls' Identity
The color palette was applied to the logo mark to create an identity for the Girls' products line.
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SnapMe Swimwear brand identity development by Adam Garlinger
Boys' Identity
The color palette was applied to the logo mark to create an identity for the Boys' product line.
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SnapMe Swimwear brand identity development by Adam Garlinger
Identity Palette
Girls' Boys' and the Overall Company Logo Marks.
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SnapMe Swimwear brand identity development by Adam Garlinger
Girls' Product Tags
Using the color palette, elements and marks, product materials were created for the Girls' products line.
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SnapMe Swimwear brand identity development by Adam Garlinger
Girls' Product Tags
Product tags differentiate and continue to build equity.
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SnapMe Swimwear brand identity development by Adam Garlinger
Boys' Product Tags
Product tags differentiate and continue to build equity.
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SnapMe Swimwear brand identity development by Adam Garlinger
Additional Product Tags
Tags for the product lines created within the color palette.
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Project Summary
The developed visual language of SnapMe Swimwear enabled products to be a component of the brand, as well as future products to be seamlessly added, and within brand. The strength of the visual language enables the Company to deepen the connection with the audience, and to compete with established brands in the market, in shelf-space and most importantly, with consumers.



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Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908581.3393 / adam@adamgarlinger.com
What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.
The Difference...
Contact us today to learn how the understanding of your business, industry, market and the audience your business needs to reach, accelerates response and delivers results. Contact Adam Garlinger Illustration + Design at: 38 River Drive, Titusville New Jersey. 908.581.3393 or adam@adamgarlinger.com