Overview & Thoughts
The developed color palette and graphical elements helped create the visual language that ties together and differentiates the Company and it's products lines.
The brand identity and visual language was applied to communications, products and packaging. The project included development of the Primary identity, Girls and Boys logos, wordmark, secondary logo, icon, visuals, color and typography palette, product packaging and tags.
Brand Identity Development
The brand identity development incorporated relevant visuals within the logo, workmark, icons and secondary marks.
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Identity Development
Visuals are incorporated into the marks as well as being individual elements used throughout the identity system to create the visual language.
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Primary Identity Development
The wordmark and visual elements are incorporated into the logo to create the primary identity.
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Wordmark
The wordmark is used within the primary identity as well as a seperate element, with the visuals used within as individual elements throughout the identity system.
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The Language Build
Developing a brand identity and a visual language to extend the brand and deepen the connection between audience and brand. The SnapMe Swimwear identity incorporates visual elements within and throughout the individual graphic components., to set a tone, develop visual harmony and create a visual language.
A Visual Language
Elements within the wordmark were carried throughout the identity, as individual components as well as ingredients in other components to make up the visual language.
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Components of the Visual Language
The “a” icon is used in the wordmark and identity, creates additional elements and is carried throughout the language.
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Brand Icon Elements
Using the color palette and graphic elements to extend usage and application of visual elements.
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Brand Icon Elements
Using the color palette and graphic elements to extend usage and application of visual elements.
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Girls' Identity
The color palette was applied to the logo mark to create an identity for the Girls' products line.
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Boys' Identity
The color palette was applied to the logo mark to create an identity for the Boys' product line.
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Identity Palette
Girls' Boys' and the Overall Company Logo Marks.
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Girls' Product Tags
Using the color palette, elements and marks, product materials were created for the Girls' products line.
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Girls' Product Tags
Product tags differentiate and continue to build equity.
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Boys' Product Tags
Product tags differentiate and continue to build equity.
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Additional Product Tags
Tags for the product lines created within the color palette.
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Project Summary
The developed visual language of SnapMe Swimwear enabled products to be a component of the brand, as well as future products to be seamlessly added, and within brand. The strength of the visual language enables the Company to deepen the connection with the audience, and to compete with established brands in the market, in shelf-space and most importantly, with consumers.
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The Difference...Contact us today to learn how the understanding of your business, industry, market and the audience your business needs to reach, accelerates response and delivers results. Contact Adam Garlinger Illustration + Design at: 38 River Drive, Titusville New Jersey. 908.581.3393 or
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