Case Study / Dovina Laurence Voice Artist
An emerging voice artist, Dovina Laurence provides vocal related services that help connect the audience to the business through the spoken word. Adam Garlinger developed the Artist's brand; architecture, message, writing, identity, identity system and visual language., applied to communications, stationery and website development. Click or Scroll Down to View Project |
Project OverviewIn developing the brand, the tone, message and writing, the question posed was: “How do you say that a voice artist makes a business better?”, The answer, “To create a connection between audience and a brand through the spoken word.”, is the foundation of the message, writing and the emphasis that the identity and it's components would highlight throughout the visual language.
The developed brand; architecture, tone, identity, visual language, messaging, writing, layout, design and components was applied to communications, stationery and website. The architecture of the brand identity and messaging allows the identity to evolve, and adapt to the needs of the Artist.
Identity Development
The play symbol was incorporated into the development of the trademark, and used throughout the identity system.
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The play symbol was incorporated into the development of the trademark, and used throughout the identity system.
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Identity System DevelopmenThe architecture of the brand identity and messaging allows the identity to evolve, and adapt to the needs of the Artist. The usage of colors with symbols, within the developed architecture provides flexibility., and new elements or messaging can be seamlessly introduced into the visual language and writing, with colors and elements enhancing the written word.
Application of ElementsThe visual language is created through an architecture and the application of elements to promotion, marketing and communication.
Alternate Identities
The color palette was applied to the primary logo to develop alternate versions of the identity, applied to Artist services, skills and offerings, used throughout the website and promotional initiatives. The alternate versions give the Artist the flexibility to add services, develop programs or apply to future initiatives.
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The color palette was applied to the primary logo to develop alternate versions of the identity, applied to Artist services, skills and offerings, used throughout the website and promotional initiatives. The alternate versions give the Artist the flexibility to add services, develop programs or apply to future initiatives.
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Brand Message and Writing
The developed brand message was applied to writing used throughout the website and promotional materials. Visual elements were incorporated into the writing to enhance the message and highlight messaging throughout the visual language, applied to materials and the Artist's website.
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The developed brand message was applied to writing used throughout the website and promotional materials. Visual elements were incorporated into the writing to enhance the message and highlight messaging throughout the visual language, applied to materials and the Artist's website.
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Project SummaryThe developed identity system worked as a visual language, representing the voice artist's range, tone, temperature, and delivery,... elements that were developed as the artist's differentiators, and the unique elements her voice provides to a business or brand.
Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908581.3393 / adam@adamgarlinger.com
What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.
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Recent projects, new work and design concepts by Adam Garlinger Illustration + Design... Solutions that solve business needs through strategy, message and design. Go To Page
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The featured projects of Adam Garlinger Illustration + Design. The approach backed by gained knowledge creates solutions that solve business needs and accelerate results. Go To Page
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Case Studies and the examination of how message and design developed on an architecture creates a visual language and better connects the audience to your business. Go To Page
Case Studies and the examination of how message and design developed on an architecture creates a visual language and better connects the audience to your business. Go To Page
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Branding, design and identity projects. More than design., it is the message strategy and approach based on the understanding of industry, market and audience that accelerates the results that builds business. Go To Page
Branding, design and identity projects. More than design., it is the message strategy and approach based on the understanding of industry, market and audience that accelerates the results that builds business. Go To Page
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About Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency that provides clients with the solutions that build business. Go To Page
Adam Garlinger Illustration + Design is a multi-disciplinary design agency that provides clients with the solutions that build business. Go To Page
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Contact Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency located in Titusville New Jersey, call or email us at: 908.581.3393, adam@adamgarlinger.com Go To Page
Adam Garlinger Illustration + Design is a multi-disciplinary design agency located in Titusville New Jersey, call or email us at: 908.581.3393, adam@adamgarlinger.com Go To Page
The Difference...Contact us today to learn how the understanding of your business, industry, market and the audience your business needs to reach, accelerates response and delivers results. Contact Adam Garlinger Illustration + Design at: 38 River Drive, Titusville New Jersey. 908.581.3393 or adam@adamgarlinger.com
