focused communications brand development by adam garlinger illustration and design
Case Study / SnapMe Swimwear Brand Identity
SnapMe Swimwear creates clothing, apparel and swimwear for babies, toddlers and children., making days by the pool and at the beach easier through innovative product design.
Adam Garlinger Illustration + Design developed the brand identity and comprehensive identity system, visual architecture and visual language. The identity system was applied to stationery, communications, marketing, products, product tags and display. Click or Scroll Down to View Project

Dovina Laurence voice artist brand development by Adam Garlinger
Project Overview
In developing the brand, the tone, message and writing, the question posed was: β€œHow do you say that a voice artist makes a business better?”, The answer, β€œTo create a connection between audience and a brand through the spoken word.”, is the foundation of the message, writing and the emphasis that the identity and it's components would highlight throughout the visual language.

The developed brand; architecture, tone, identity, visual language, messaging, writing, layout, design and components was applied to communications, stationery and website. The architecture of the brand identity and messaging allows the identity to evolve, and adapt to the needs of the Artist.
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Dovina Laurence voice artist brand development by Adam Garlinger
Identity Development
The play symbol was incorporated into the development of the trademark, and used throughout the identity system.
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Dovina Laurence voice artist brand development by Adam Garlinger
Identity Development
The trademark was incorporated into a holding shape to create the primary identity.
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Dovina Laurence voice artist brand development by Adam Garlinger
Primary Identity
The Artist's primary identity.
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Dovina Laurence voice artist brand development by Adam Garlinger
Identity Development
Relevant visual elements are carried throughout all components of an identity system to create a visual language and strengthen the connection between audience and brand
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Dovina Laurence voice artist brand development by Adam Garlinger
Wordmark Identity
The wordmark incorporates the Artist's initials with the play symbol, using the ligatures to create a speech bubble.
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Identity System Developmen
The architecture of the brand identity and messaging allows the identity to evolve, and adapt to the needs of the Artist. The usage of colors with symbols, within the developed architecture provides flexibility., and new elements or messaging can be seamlessly introduced into the visual language and writing, with colors and elements enhancing the written word.
Dovina Laurence voice artist brand development by Adam Garlinger
Brand Wordmark Development
The design was based on incorporating elements from the logo to create the brand's wordmark.
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Dovina Laurence voice artist brand development by Adam Garlinger
Identity System Developed
Visual elements are carried throughout the identity system to create a visual language.
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Application of Elements
The visual language is created through an architecture and the application of elements to promotion, marketing and communication.
Dovina Laurence voice artist brand development by Adam Garlinger
Identity System Developed
Visual elements are carried throughout the identity system to create a visual language.
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Dovina Laurence voice artist brand development by Adam Garlinger
Identity System Developed
The elements in the primary logo are used to create the identity system and visual language.
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Dovina Laurence voice artist brand development by Adam Garlinger
Alternate Identities
The color palette was applied to the primary logo to develop alternate versions of the identity, applied to Artist services, skills and offerings, used throughout the website and promotional initiatives. The alternate versions give the Artist the flexibility to add services, develop programs or apply to future initiatives.
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Dovina Laurence voice artist brand development by Adam Garlinger
Alternate Identities Development
Using the color palette and the symbols palette, alternate identities were developed for usage and to extend the brand.
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Dovina Laurence voice artist brand development by Adam Garlinger
Alternate Identity
Using the color palette to create alternate identities.
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Dovina Laurence voice artist brand development by Adam Garlinger
Alternate Identity
Using the color palette to create alternate identities.
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Dovina Laurence voice artist brand development by Adam Garlinger
Alternate Identity
Using the color palette to create alternate identities.
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Dovina Laurence voice artist brand development by Adam Garlinger
Alternate Identities
Using the color palette to create alternate identities.
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Dovina Laurence voice artist brand development by Adam Garlinger
Alternate Identities
Using the color palette to create alternate identities.
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Dovina Laurence voice artist brand development by Adam Garlinger
Brand Identity Suite
Suite of identies developed within the identity system and color palette.
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Dovina Laurence voice artist brand development by Adam Garlinger
Brand Message and Writing
The developed brand message was applied to writing used throughout the website and promotional materials. Visual elements were incorporated into the writing to enhance the message and highlight messaging throughout the visual language, applied to materials and the Artist's website.
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Project Summary
The developed visual language of SnapMe Swimwear enabled products to be a component of the brand, as well as future products to be seamlessly added, and within brand. The strength of the visual language enables the Company to deepen the connection with the audience, and to compete with established brands in the market, in shelf-space and most importantly, with consumers.



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Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908581.3393 / adam@adamgarlinger.com
What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.
The Difference...
Contact us today to learn how the understanding of your business, industry, market and the audience your business needs to reach, accelerates response and delivers results. Contact Adam Garlinger Illustration + Design at: 38 River Drive, Titusville New Jersey. 908.581.3393 or adam@adamgarlinger.com