Case Study / The Walnut Advisory Corporation
The Walnut Advisory Corporation is a 42 plus years provider of underwriting and unique insurance related products, services and offerings. Adam Garlinger Illustration + Design redeveloped the identity, created an identity system and developed the brand. The development included the business to brand architecture; the structure and integration of the Company, it's products, services and offerings, as well as the identity system, visual language, design and messaging development, applied to full writing. Click or Scroll Down to View Project |
Project OverviewThe project included the redevelopment of the logo and development of an identity system. The project also included the development of the Company brand. The brand development was based on building a business-to-brand architecture that incorporated the products, services and offerings into the Company, then into a brand. Go To Brand Build
The main responsibility was to incorporate elements of the existing logo, which has 42 years of equity, a connection with clients' and the audience within the industry. These factors made it important that the new mark was instantly recognizable within the new Company image within the brand development.
Logo Redevelopment
With the old logo having 42 years of equity and a connection with the audience, the new logo had to incorporate the equity., especially within the new Company image. A completely new logo would have been an immediate disconnect. The new logo incorporates the existing holding shape, typeface and now gives equal presence to the W and A, to create a new identity that incorporates the equity and avoids any disconnect.
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With the old logo having 42 years of equity and a connection with the audience, the new logo had to incorporate the equity., especially within the new Company image. A completely new logo would have been an immediate disconnect. The new logo incorporates the existing holding shape, typeface and now gives equal presence to the W and A, to create a new identity that incorporates the equity and avoids any disconnect.
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Identity System DevelopedThe identity redevelopment within the brand development included the identity system for Company products, services and offerings as Brands and Programs. The initiative included a suite of primary marks, secondary marks and icons, within the brand color palette using the typeface palette.
Identity System Developed
The identity redevelopment within the brand development included the identity system for Company products, services and offerings as Brands and Programs. The initiative included a suite of primary marks, secondary marks and icons, within the brand color palette using the typeface palette.
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The identity redevelopment within the brand development included the identity system for Company products, services and offerings as Brands and Programs. The initiative included a suite of primary marks, secondary marks and icons, within the brand color palette using the typeface palette.
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Design DevelopmentThe redeveloped identity was incorporated into the brand development build, and development of the Company look and feel, applied to print and web.
Layout Development
The identity system was incorporated into design and layouts, applied to advertising, marketing and website development.
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The identity system was incorporated into design and layouts, applied to advertising, marketing and website development.
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Project SummaryThe new mark incorporates 42 years of brand equity, incorporated into a brand development that included Company architecture and structure, applied to the products, services and offerings, to better communicate the benefits and advantages of the Company, as well as a new look and feel that communicates the message through effective and compelling design.
Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908.581.3393 / adam@adamgarlinger.com
What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.
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New Work & Concepts
Recent projects, new work and design concepts by Adam Garlinger Illustration + Design... Solutions that solve business needs through strategy, message and design. Go To Page
Recent projects, new work and design concepts by Adam Garlinger Illustration + Design... Solutions that solve business needs through strategy, message and design. Go To Page
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Featured Projects
The featured projects of Adam Garlinger Illustration + Design. The approach backed by gained knowledge creates solutions that solve business needs and accelerate results. Go To Page
The featured projects of Adam Garlinger Illustration + Design. The approach backed by gained knowledge creates solutions that solve business needs and accelerate results. Go To Page
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Case Studies
Case Studies and the examination of how message and design developed on an architecture creates a visual language and better connects the audience to your business. Go To Page
Case Studies and the examination of how message and design developed on an architecture creates a visual language and better connects the audience to your business. Go To Page
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Our Work
Branding, design and identity projects. More than design., it is the message strategy and approach based on the understanding of industry, market and audience that accelerates the results that builds business. Go To Page
Branding, design and identity projects. More than design., it is the message strategy and approach based on the understanding of industry, market and audience that accelerates the results that builds business. Go To Page
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About Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency that provides clients with the solutions that build business. Go To Page
Adam Garlinger Illustration + Design is a multi-disciplinary design agency that provides clients with the solutions that build business. Go To Page
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Contact Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency located in Titusville New Jersey, call or email us at: 908.581.3393, adam@adamgarlinger.com Go To Page
Adam Garlinger Illustration + Design is a multi-disciplinary design agency located in Titusville New Jersey, call or email us at: 908.581.3393, adam@adamgarlinger.com Go To Page
The Difference...Contact us today to learn how the understanding of your business, industry, market and the audience your business needs to reach, accelerates response and delivers results. Contact Adam Garlinger Illustration + Design at: 38 River Drive, Titusville New Jersey. 908.581.3393 or adam@adamgarlinger.com
