impact 360 brand development by adam garlinger
Case Study / Impact 360º Brand Development
The promotional campaign and program was developed as an independent initiative, while incorporating the existing brand, to promote and extend the brand. The brand development included developing the concept, constitution, identity, messaging, style and tone, applied to campaign development; design, layouts and writing and visual elements, carried through to mailers and website development. Click or Scroll Down to View Project

Impact 360 identity development
Project Overview
The developed color palette and graphical elements helped create the visual language that ties together and differentiates the Company and it's products lines. The brand identity and visual language was applied to communications, products and packaging. The project included development of the Primary identity, Girls and Boys logos, wordmark, secondary logo, icon, visuals, color and typography palette, product packaging and tags.
adam garlinger graphic
Impact 360 identity development
Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
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Impact 360 identity development
Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
Back / Next
Impact 360 identity development
Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
Back / Next
Impact 360 identity development
Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
Back / Next
Impact 360 identity development
Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
Back / Next
Impact 360 identity development
Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
Back / Next
Project Summary
The developed visual language of SnapMe Swimwear enabled products to be a component of the brand, as well as future products to be seamlessly added, and within brand. The strength of the visual language enables the Company to deepen the connection with the audience, and to compete with established brands in the market, in shelf-space and most importantly, with consumers.



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Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908581.3393 / adam@adamgarlinger.com
What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.