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Brand Development
Octane581

Octane581 is a complete communication solution for clients in all professions, trades, and industries. Building from a deep value formula, cultivated from the client’s developed business value. Octane581 is tailored to the client's business, within the industry they operate in. The development of the Octane581 brand included the concept, design, writing, messaging, development, and architecture. Once the brand was developed, Octane581 was built as a website, with content developed for marketing, and online platforms.

Within the development of the creative, photography was essential. The photography had to be conceptual but relevant, while delivering the tone of the Octane581 brand. The Octane581 identity, marks, and graphics are based on the Periodic Table of Elements, reflecting the Octane581 name to convey the fuel, power, and energy concept.

Because the offering has heavy competition, developing the brand's deep value, benefits, differentiators, and competitive advantage was essential. Especially in establishing and conveying the advantages over other offerings. This was achieved through the imagery, writing, messaging, and developing key elements within the services and offering. To differentiate Octane581 from anything else in the market. +Visit Octane581.com.
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Project Notes Octane581
In the brand development for Octane581, strong imagery, typography, and graphic elements played an essential role in the visual brand. Reflecting the tone of the writing, the photography was especially essential. This was done to set a tone and convey the strength of the brand. And to communicate the competitive advantage of Octane581, the deep value formula.
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Development Creative Process
Starting the creative process, words and imagery, establishing the tone and feel of the messaging and imagery, the writing and the design are done together, as part of the initial creative process, with statements written out to create a feel for what the messaging will say and how it will be said. asterisk navigationView Project

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Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered. Delivering the first impression their business needs to accelerate the return on investment that is their business.

38 River Drive, Titusville New Jersey | adam@adamgarlinger.com

Design Solutions Adam Garlinger | 908.581.3393
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