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Websites Better Built
The Website Planning

A better website starts with a better plan of action, executed in the development through the launch. Our comprehensive website planning phase includes gaining a comprehensive understanding of our client’s business, products, services, their industry, and the audience they serve. This is essential to building a business brand and website that resonates. The phase also includes establishing the business goals, and mapping out the site development, including the site structure, architecture, and online ecosystem. Essential to online visibility, the online ecosystem is how advertising, marketing, communications, social media content, and new business development efforts will work with the website.

In the development of a website, we build the business value or incorporate the existing business value. In the development of that value, we define what differentiates the business, what makes the business better, and the solutions it provides. That business value is developed into written content and the development of the website architecture. To deliver a superior selling proposition for the client, to get the phone ringing.

Based on the client’s needs and the usage of the site, choosing the best suited website platform is essential. In traditionally built websites or those built for the Wordpress platform, the website development, structure, and architecture needs to be approached differently. As it is a foundational element of online visibility, search engine position. and how marketing efforts are structured within a website. asterisk navigationThe Development Phase / Build Phase / Launch Phase

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The website development is more than putting the needed pieces together, it is strong design, the development of compelling written content and planning how the visitor is navigated through the site. Built on a foundation that is structured for high online visibility. A website should be developed to accomplish business goals, deliver immediate impact, and work seamlessly with marketing and new business development efforts. asterisk navigationThe Development Phase
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A better build from better planning and development. The design, writing, content, and website navigation work as one to lead visitors deeper into what sets a business apart and what makes it better, to strengthen the selling proposition. This approach ensures a website is developed and built to get the phone ringing. asterisk navigationThe Build Phase
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From the planning to the development to the launch, our websites are built to achieve business goals. Key to delivering results, our comprehensive website launch includes strategies to increase online visibility and search engine position. Strategies that enable marketing, advertising, communications, and the website to seamlessly work together, consistently strengthening the visibility of your business. asterisk navigationThe Launch Phase
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