Website Design / Hale Built Foundation Repair
A respected and well-known name within the construction industry, Hale Built has been providing specialty construction services since 1946. The company provides house raising services, and now foundation repair.
With the foundation repair services positioned as a company under the Hale brand, the goal was to carry forward the brand and elements of the other company site into this site developed for foundation repair services, while developing a unique look and feel, and a brand message that conveys the differentiator and value proposition of this new business. This was accomplished through colors, elements of the message, writing, and design elements carried over, ensuring there was a connection between the two websites and the brand, delivering continuity and brand equity.
The project included the design and development of the company image and website, the business message and writing, the site architecture, and most importantly, development of the differentiators and the value proposition.
With differentiators and value proposition developed, the website was structured to showcase these essential elements through the development of business messaging, writing, and content.
A writing and content structure was developed to deliver these essential elements as the viewer browsed through the site, ensuring benefits of services, differentiators, and brand value were consistently emphasized and added-to as the viewer navigated deeper into the site.
Website Design & Development
A respected and well-known name within the construction industry, Hale Built has been providing specialty construction services since 1946. The company provides house raising services, and now foundation repair.
With the foundation repair services positioned as a company under the Hale brand, the goal was to carry forward the brand and elements of the other company site into this site developed for foundation repair services, while developing a unique look and feel, and a brand message that conveys the differentiator and value proposition of this new business. This was accomplished through colors, elements of the message, writing, and design elements carried over, ensuring there was a connection between the two websites and the brand, delivering continuity and brand equity.
The project included the design and development of the company image and website, the business message and writing, the site architecture, and most importantly, development of the differentiators and the value proposition.
With differentiators and value proposition developed, the website was structured to showcase these essential elements through the development of business messaging, writing, and content.
A writing and content structure was developed to deliver these essential elements as the viewer browsed through the site, ensuring benefits of services, differentiators, and brand value were consistently emphasized and added-to as the viewer navigated deeper into the site.
“To ensure the brand was carried forward and there was a connection between the two sites, elements of the house raising site were incorporated into content developed for this site, strengthening the value and differentiators of both services and businesses. Relevant subject matter and information about the services provided were incorporated into the new site's content and pages, with pages created for examples of work and services provided, tying both sites together for brand continuity, and as part of the brand and search engine strategy.”
In addition to content from the house raising website incorporated into this site to add elements of value to the business, new content was developed to convey how the knowledge, skills, approach and expertise from the house raising services are incorporated into the approach of, and strengthen the foundation repair services, providing even deeper value to the business, strengthening the proposition and differentiators.
Project Approach
Because the site was representing both a new business and a business under the Hale brand, the site needed to be both unique and a part of the whole.
With orange as an element of the Hale brand, the color served as a major design element and helped set the tone. The design of the site while unique, shared elements of the house raising site without it being a duplicate site. This was accomplished through the grid approach in the design, using both existing layout components and new components, with certain areas of the layout extending the look.
Summary & Notes
Because the site was representing both a new business and a business under the Hale brand, the message, look, feel, and elements of the brand like needed to be incorporated. The site served as an opportunity to both strengthen and extend the Hale brand, and exceeded the challenges faced.
Because the site was representing both a new business and a business under the Hale brand, the message, look, feel, and elements of the brand like needed to be incorporated. The site served as an opportunity to both strengthen and extend the Hale brand, and exceeded the challenges faced.
Brand Signature Advisors
Starting with the development of the business brand through to the website development, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines.
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Starting with the development of the business brand through to the website development, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines.
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Identity Design R&R Landscaping
Logo and identity design for R&R Landscaping Inc.. The identity design included the primary logo, a secondary identity for smaller spaces, and a typeset version of the logo. In full color, one color, and version for dark backgrounds.View Project
Logo and identity design for R&R Landscaping Inc.. The identity design included the primary logo, a secondary identity for smaller spaces, and a typeset version of the logo. In full color, one color, and version for dark backgrounds.
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Website The Gardens at Applecross
The Gardens at Applecross is the second location of this wedding brand in Pennsylvania. The website development included carrying forward and building on the established brand into the design, writing, and messaging.View Project
The Gardens at Applecross is the second location of this wedding brand in Pennsylvania. The website development included carrying forward and building on the established brand into the design, writing, and messaging.
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Design Upper Makefield Fire Co.
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package.View Project
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package.
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Website Talamore Pennsylvania
Talamore Pennsylvania serves as the flagship website for the Talamore Family of Clubs. In addition to being the primary club brand online hub, the website is intended to showcase the offerings, including weddings, social events, mitzvahs, golf outings, and corporate events. In addition to representing the brand, the goal was to effectively showcase each of the offerings within the site. To achieve both representing the brand and the offerings equally, the graphics, color, typography, photography, and writing played an essential role to that goal.View Project
Talamore Pennsylvania serves as the flagship website for the Talamore Family of Clubs. In addition to being the primary club brand online hub, the website is intended to showcase the offerings, including weddings, social events, mitzvahs, golf outings, and corporate events. In addition to representing the brand, the goal was to effectively showcase each of the offerings within the site. To achieve both representing the brand and the offerings equally, the graphics, color, typography, photography, and writing played an essential role to that goal.
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Website Weddings at Talamore
Visual brand and website development for Weddings at Talamore, a key offering in the Talamore suite of offerings. Developed on the Wordpress platform, the writing and design of the website was essential in the representation of the Talamore offering; the surroundings, grounds, amenities, features and the unique options of the wedding offering. With the event photography being an essential element of the Talamore weddings brand.View Project
Visual brand and website development for Weddings at Talamore, a key offering in the Talamore suite of offerings. Developed on the Wordpress platform, the writing and design of the website was essential in the representation of the Talamore offering; the surroundings, grounds, amenities, features and the unique options of the wedding offering. With the event photography being an essential element of the Talamore weddings brand.
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Brand & Website Design Les Jardins
The project included the development of the Les Jardins brand, writing, messaging, and the development of a responsive website. Originally developed as an html website, the site was later redeveloped in Wordpress as a visual replication of the original site. Building the value from the elements that included the unique offerings, experience of staff, amenities, and the beauty of the grounds, the brand development incorporated the value, differentiators, competitive advantage.View Project
The project included the development of the Les Jardins brand, writing, messaging, and the development of a responsive website. Originally developed as an html website, the site was later redeveloped in Wordpress as a visual replication of the original site. Building the value from the elements that included the unique offerings, experience of staff, amenities, and the beauty of the grounds, the brand development incorporated the value, differentiators, competitive advantage.
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Identity Design Thato Dadson Images
Logo design, identity system, and business image for this talented photographer. The identity design included the design of a responsive primary logo and identity system, responsive color palette, typography system, stationery system, and the business image.View Project
Logo design, identity system, and business image for this talented photographer. The identity design included the design of a responsive primary logo and identity system, responsive color palette, typography system, stationery system, and the business image.
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Visual Brand Transformation Golf
The project included the logo design, identity system, messaging, and the development of the business image, then applied to the website, online advertising, social media, and marketing materials. The identity system includes the logo, secondary logo, wordmark, suite of icons and graphic elements that conveys the brand’s value proposition and differentiators. In the development of the brand and company image, the tagline, messaging, and statements were developed into graphic elements, then incorporated into layouts to create the company image.View Project
The project included the logo design, identity system, messaging, and the development of the business image, then applied to the website, online advertising, social media, and marketing materials. The identity system includes the logo, secondary logo, wordmark, suite of icons and graphic elements that conveys the brand’s value proposition and differentiators. In the development of the brand and company image, the tagline, messaging, and statements were developed into graphic elements, then incorporated into layouts to create the company image.
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Identity Design Talamore
Logo redesign and club identity system for the Talamore Family of Clubs, located throughout the United States, designed to incorporate the club’s offerings and services into a system of visual elements that work as one with the overall club brand.View Project
Logo redesign and club identity system for the Talamore Family of Clubs, located throughout the United States, designed to incorporate the club’s offerings and services into a system of visual elements that work as one with the overall club brand.
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Campaign Upper Makefield Fire Co.
Again asked to create the fundraising campaign for the Upper Makefield Fire Company, the development of this years campaign was based on building their value and highlighting their importance to the community. As the concept and creative for the prior year's campaign had been developed, the project began with the development of the concept and message, applied to the development of the look and feel. As in the previous year's campaign, the concept and message communicated the importance of the fire company within the community without guilting the reader, or making claims that overplay the fire company.View Project
Again asked to create the fundraising campaign for the Upper Makefield Fire Company, the development of this years campaign was based on building their value and highlighting their importance to the community. As the concept and creative for the prior year's campaign had been developed, the project began with the development of the concept and message, applied to the development of the look and feel. As in the previous year's campaign, the concept and message communicated the importance of the fire company within the community without guilting the reader, or making claims that overplay the fire company.
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Website Design Champions Ridge
Located in Pinehurst North Carolina, an area rich in traditions and immersed in the lifestyle of golf, Champions Ridge is a development of homes and planned community, located in close proximity to the legendary Mid South Club. This online brand and website development needed to reflect these elements as well as showcase the homes and showcase the developed community. The project development included the development of the online brand and business image, messaging, writing, website design and development.View Project
Located in Pinehurst North Carolina, an area rich in traditions and immersed in the lifestyle of golf, Champions Ridge is a development of homes and planned community, located in close proximity to the legendary Mid South Club. This online brand and website development needed to reflect these elements as well as showcase the homes and showcase the developed community. The project development included the development of the online brand and business image, messaging, writing, website design and development.
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Select Projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
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Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.view case studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.
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Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Projects in Development
From various ongoing projects that are in development to various graphic elements from within those projects. This includes logo and identity design, graphics, icons, and visual elements in all phases of the project development.view the projects in development
From various ongoing projects that are in development to various graphic elements from within those projects. This includes logo and identity design, graphics, icons, and visual elements in all phases of the project development.
view the projects in development
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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