Identity Design / Transformation Golf
The project included the logo design, identity system, messaging, and the development of the business image, then applied to the website, online advertising, social media, and marketing materials.
The identity system includes the logo, secondary logo, wordmark, suite of icons and graphic elements that conveys the brand’s value proposition and differentiators. In the development of the brand and company image, the tagline, messaging, and statements were developed into graphic elements, then incorporated into layouts to create the company image.
The logo, identity design and graphic elements of the brand identity system were developed to respond to the available visual real estate in communication materials, making them responsive. The palette of responsive brand elements include graphics designed to convey the brand’s value and differentiators, and would be used to highlight these elements within the company communications.
Palette of icons: Designed to work in the creative and with messaging, and represent the brand value propositions and subject matter in communications, a full-suite of icons was designed for immediate and future usage, and created to work with initiatives as the brand grows and evolves.
Company image: A mixture of stock photography and client-provided photos were used in the development of the brand image, with the icons and typographical-styled graphics working with the images to convey the differentiators and value proposition. Within this approach and execution, the graphics included the logo, suite of graphics, and messaging overlaid on the photos to create this unique brand and business image. The messaging conveyed in the graphics worked with the subject matter in the photos to further strengthen the messaging. Application and usage of the identity system and the creative was defined in the brand style guide which defined rules that will ensure the brand and creative is consistently and effectively presenting the business and representing the brand.
To provide the brand with flexibility and ensure consistency in all communications, versions of the logo were created to ensure the logo works in both horizontal, vertical, and space restricted visual real estate, providing the brand with needed flexibility in future creative. Applying this responsive approach in the design of the identity system and brand creative, all elements work in both horizontal and vertical spaces to ensure flexibility and the consistent presentation of the brand. This responsive approach was used in all elements of the identity system to ensure that the brand is effectively represented in all creative.
Identity & Image Design
The project included the logo design, identity system, messaging, and the development of the business image, then applied to the website, online advertising, social media, and marketing materials.
The identity system includes the logo, secondary logo, wordmark, suite of icons and graphic elements that conveys the brand’s value proposition and differentiators. In the development of the brand and company image, the tagline, messaging, and statements were developed into graphic elements, then incorporated into layouts to create the company image.
The logo, identity design and graphic elements of the brand identity system were developed to respond to the available visual real estate in communication materials, making them responsive. The palette of responsive brand elements include graphics designed to convey the brand’s value and differentiators, and would be used to highlight these elements within the company communications.
Palette of icons: Designed to work in the creative and with messaging, and represent the brand value propositions and subject matter in communications, a full-suite of icons was designed for immediate and future usage, and created to work with initiatives as the brand grows and evolves.
Company image: A mixture of stock photography and client-provided photos were used in the development of the brand image, with the icons and typographical-styled graphics working with the images to convey the differentiators and value proposition. Within this approach and execution, the graphics included the logo, suite of graphics, and messaging overlaid on the photos to create this unique brand and business image. The messaging conveyed in the graphics worked with the subject matter in the photos to further strengthen the messaging. Application and usage of the identity system and the creative was defined in the brand style guide which defined rules that will ensure the brand and creative is consistently and effectively presenting the business and representing the brand.
“To provide flexibility and ensure consistency in all communications, versions of the logo were created to ensure the logo works in both horizontal, vertical, and space restricted visual real estate, providing the brand with needed flexibility in future creative. ”
To provide the brand with flexibility and ensure consistency in all communications, versions of the logo were created to ensure the logo works in both horizontal, vertical, and space restricted visual real estate, providing the brand with needed flexibility in future creative. Applying this responsive approach in the design of the identity system and brand creative, all elements work in both horizontal and vertical spaces to ensure flexibility and the consistent presentation of the brand. This responsive approach was used in all elements of the identity system to ensure that the brand is effectively represented in all creative.
A Responsive Approach
The company name was used as a springboard to create elements of the brand, specifically the differentiators and value proposition, applied to the writing, messaging, calls-to-action, and the palette of graphic elements.
The Transformation Golf logo and all graphics within the identity system seamlessly responds to all visual real estate, wide, tall, short, and small. This was accomplished through the design of the logo and the logo’s primary graphic element living within and outside the circular holding shape, and within or without the name below the graphic to ensure the lgo is responsive to the viewer and visual real estate. To further add to the responsive approach, the name within the logo works as an individual graphic element, with elements added and subtracted to ensure it’s also responsive.
Project Summary & Notes
Application and usage of the identity system, graphic elements, and the creative was defined in the brand style guide, to ensure the creative is effectively representing and building needed brand equity. The brand style guide defines the usage of all brand elements and the application of the elements in all communication materials.
Application and usage of the identity system, graphic elements, and the creative was defined in the brand style guide, to ensure the creative is effectively representing and building needed brand equity. The brand style guide defines the usage of all brand elements and the application of the elements in all communication materials.
Brand Signature Advisors
Starting with the development of the business brand through to the website development, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines.
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Starting with the development of the business brand through to the website development, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines.
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Identity Design R&R Landscaping
Logo and identity design for R&R Landscaping Inc.. The identity design included the primary logo, a secondary identity for smaller spaces, and a typeset version of the logo. In full color, one color, and version for dark backgrounds.View Project
Logo and identity design for R&R Landscaping Inc.. The identity design included the primary logo, a secondary identity for smaller spaces, and a typeset version of the logo. In full color, one color, and version for dark backgrounds.
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Website The Gardens at Applecross
The Gardens at Applecross is the second location of this wedding brand in Pennsylvania. The website development included carrying forward and building on the established brand into the design, writing, and messaging.View Project
The Gardens at Applecross is the second location of this wedding brand in Pennsylvania. The website development included carrying forward and building on the established brand into the design, writing, and messaging.
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Design Upper Makefield Fire Co.
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package.View Project
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package.
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Website Talamore Pennsylvania
Talamore Pennsylvania serves as the flagship website for the Talamore Family of Clubs. In addition to being the primary club brand online hub, the website is intended to showcase the offerings, including weddings, social events, mitzvahs, golf outings, and corporate events. In addition to representing the brand, the goal was to effectively showcase each of the offerings within the site. To achieve both representing the brand and the offerings equally, the graphics, color, typography, photography, and writing played an essential role to that goal.View Project
Talamore Pennsylvania serves as the flagship website for the Talamore Family of Clubs. In addition to being the primary club brand online hub, the website is intended to showcase the offerings, including weddings, social events, mitzvahs, golf outings, and corporate events. In addition to representing the brand, the goal was to effectively showcase each of the offerings within the site. To achieve both representing the brand and the offerings equally, the graphics, color, typography, photography, and writing played an essential role to that goal.
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Website Weddings at Talamore
Visual brand and website development for Weddings at Talamore, a key offering in the Talamore suite of offerings. Developed on the Wordpress platform, the writing and design of the website was essential in the representation of the Talamore offering; the surroundings, grounds, amenities, features and the unique options of the wedding offering. With the event photography being an essential element of the Talamore weddings brand.View Project
Visual brand and website development for Weddings at Talamore, a key offering in the Talamore suite of offerings. Developed on the Wordpress platform, the writing and design of the website was essential in the representation of the Talamore offering; the surroundings, grounds, amenities, features and the unique options of the wedding offering. With the event photography being an essential element of the Talamore weddings brand.
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Brand & Website Design Les Jardins
The project included the development of the Les Jardins brand, writing, messaging, and the development of a responsive website. Originally developed as an html website, the site was later redeveloped in Wordpress as a visual replication of the original site. Building the value from the elements that included the unique offerings, experience of staff, amenities, and the beauty of the grounds, the brand development incorporated the value, differentiators, competitive advantage.View Project
The project included the development of the Les Jardins brand, writing, messaging, and the development of a responsive website. Originally developed as an html website, the site was later redeveloped in Wordpress as a visual replication of the original site. Building the value from the elements that included the unique offerings, experience of staff, amenities, and the beauty of the grounds, the brand development incorporated the value, differentiators, competitive advantage.
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Identity Design Thato Dadson Images
Logo design, identity system, and business image for this talented photographer. The identity design included the design of a responsive primary logo and identity system, responsive color palette, typography system, stationery system, and the business image.View Project
Logo design, identity system, and business image for this talented photographer. The identity design included the design of a responsive primary logo and identity system, responsive color palette, typography system, stationery system, and the business image.
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Identity Design Talamore
Logo redesign and club identity system for the Talamore Family of Clubs, located throughout the United States, designed to incorporate the club’s offerings and services into a system of visual elements that work as one with the overall club brand.View Project
Logo redesign and club identity system for the Talamore Family of Clubs, located throughout the United States, designed to incorporate the club’s offerings and services into a system of visual elements that work as one with the overall club brand.
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Campaign Upper Makefield Fire Co.
Again asked to create the fundraising campaign for the Upper Makefield Fire Company, the development of this years campaign was based on building their value and highlighting their importance to the community. As the concept and creative for the prior year's campaign had been developed, the project began with the development of the concept and message, applied to the development of the look and feel. As in the previous year's campaign, the concept and message communicated the importance of the fire company within the community without guilting the reader, or making claims that overplay the fire company.View Project
Again asked to create the fundraising campaign for the Upper Makefield Fire Company, the development of this years campaign was based on building their value and highlighting their importance to the community. As the concept and creative for the prior year's campaign had been developed, the project began with the development of the concept and message, applied to the development of the look and feel. As in the previous year's campaign, the concept and message communicated the importance of the fire company within the community without guilting the reader, or making claims that overplay the fire company.
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Website Design Champions Ridge
Located in Pinehurst North Carolina, an area rich in traditions and immersed in the lifestyle of golf, Champions Ridge is a development of homes and planned community, located in close proximity to the legendary Mid South Club. This online brand and website development needed to reflect these elements as well as showcase the homes and showcase the developed community. The project development included the development of the online brand and business image, messaging, writing, website design and development.View Project
Located in Pinehurst North Carolina, an area rich in traditions and immersed in the lifestyle of golf, Champions Ridge is a development of homes and planned community, located in close proximity to the legendary Mid South Club. This online brand and website development needed to reflect these elements as well as showcase the homes and showcase the developed community. The project development included the development of the online brand and business image, messaging, writing, website design and development.
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Business Image Design Hale Built
A respected and well-known name within the construction industry, Hale Built has been providing specialty construction services since 1946. The company provides house raising services, and now foundation repair. With the foundation repair services positioned as a company under the Hale brand, the goal was to carry forward the brand and elements of the other company site into this site developed for foundation repair services, while developing a unique look and feel, and a brand message that conveys the differentiator and value proposition of this new business.View Project
A respected and well-known name within the construction industry, Hale Built has been providing specialty construction services since 1946. The company provides house raising services, and now foundation repair. With the foundation repair services positioned as a company under the Hale brand, the goal was to carry forward the brand and elements of the other company site into this site developed for foundation repair services, while developing a unique look and feel, and a brand message that conveys the differentiator and value proposition of this new business.
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Select Projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
view projects
Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.view case studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.
view case studies
Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Projects in Development
From various ongoing projects that are in development to various graphic elements from within those projects. This includes logo and identity design, graphics, icons, and visual elements in all phases of the project development.view the projects in development
From various ongoing projects that are in development to various graphic elements from within those projects. This includes logo and identity design, graphics, icons, and visual elements in all phases of the project development.
view the projects in development
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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