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Business Identity Design / Focused Communications
Incorporating Type & Graphics

Focused Communications provides creative services to professionals, practices, and businesses within select industries who have specific needs, offer specific services, and serve a select target audience. In addition to the company identity and business image, Adam Garlinger developed the business naming, value proposition, and strategy incorporated into message and writing, to help this business reach it's audience and deliver it's compelling message.
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Reflecting Purpose & Differentiator
To reflect the brand's approach and differentiator, the business image relies on simple and clean visuals, using a one color plus white color palette. The bull-eye graphic within the logo serves as the company trademark and is the anchor element throughout the identity system.

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Project Summary Focused Communication
As part of the brand identity and company image, the design reflected the company's approach, visualized as minimal and clean design that uses a one color plus white color palette. As part of the identity system and business image, the logo design incorporates the bulls-eye trademark within the company name, to convey and reflect the business approach. The trademark was incorporated into a suite of icons and graphics developed to work with messaging and statements. The graphics were applied to layouts that followed the feel of the design, applied to company stationery, marketing, promotion, and website design.
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design solutions reach logo by adam garlinger
Project Company Logo Redesign
A provider of services, activities, support, and programs for children and children with developmental issues, the identity system design for the Reach Organization included a logo redesign based on an existing logo, to better convey the organization's mission. asterisk navigationView Project

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design solutions attorney logo design by adam garlinger
Project Attorney Practice Identity
DDeveloped as part of the identity system and the foundation of the design language, this typographical logo incorporates the initial of the law firm's name with a visual elements that represents the scale of justice. As part of a comprehensive identity and firm image, the logo was applied to law firm messaging to create graphic elements, utilizing a bold color palette to work as a design element with the statements that reflect the law firm's beliefs, providing the law firm with a unique look to stand out in a competitive industry and geographic location. asterisk navigationView Project

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design solutions brunswick letip logo by  adam garlinger
Project Identity Design
A chapter of LeTip International, the identity development of this New Brunswick New Jersey LeTip chapter included a logo, identity system, and messaging, with the message and writing based on the benefits of membership. asterisk navigationView Project

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design solutions transformation bureau study adam garlinger
Project Identity Design and Naming
A consulting and advisory firm, Transformation Bureau provides their clients with advisory services centered around measurement, goals, and building client's business based on measurable results. That concept was incorporated into the naming of the business, the logo, and identity system. asterisk navigationView Project

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design solutions central jersey business circle logo by adam garlinger
Project Identity Design
The logo design and identity development for Central Jersey Business Circle included a typographical-styled logo, secondary logo marks, a suite of graphic elements, typography, color palette, and business message, writing and statements. asterisk navigationView Project

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design solutions logo design co identity by adam garlinger
Project Brand Identity
The design of the logo incorporated the letters L, D, and relevant graphic elements, using form and color to create the focal point. The elements of the logo build the components of the identity system, incorporating the tone and feel set by the primary logo, relying on typography as the creative concept carried throughout the identity system. The chosen color palette functions as a visual element, enabling the identity system to work with any color palette. asterisk navigationView Project

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design solutions search architects logo by adam garlinger
Project Identity Design
The logo design for Search Architects uses form, shape, and relevant visual elements to form a unique graphic element that represents the service provided and the function of the name, with the elements of the logo, including the typeface, applied to a secondary logo, wordmark and graphic elements that make up the identity system. asterisk navigationView Project

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design solutions voice artist logo by adam garlinger
Project Voice Artist Identity
A voice artist with range, Dovina Laurence provides vocal services for multiple mediums that help connect the audience to the products, services, and business through the spoken word. The identity development included the logo and identity system, artist' business image, visuals, differentiator and messaging based on the artist's differentiators and value proposition. asterisk navigationView Project

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design solutions comedy night event image design by adam garlinger
Project Event Poster and Event Brand
The Comedy Night event was an ongoing event held annually to raise money for, and awareness of the Reach Organization. The third event, this poster and corresponding design of marketing efforts was designed based on carrying forward and building on the look and feel of the first two posters to extend and build on the brand. asterisk navigationView Project

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design solutions snapme swimwear identity by adam garlinger
Project Swimwear Brand Identity
SnapMe Swimwear creates clothing, apparel, and swimwear for babies, toddlers and children, making days by the pool and at the beach easier through product features and innovative product design. The project included the logo redesign and comprehensive identity system, with the developed identity system applied to product visuals and materials to help differentiate products and product line. asterisk navigationView Project

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design solutions wolverine logo design by adam garlinger
Project Identity Design
Developed to convey strength, non trade-specific, and work in multiple industries, this logo mark relies on typography as the major design element. The identity system is comprised of the primary logo, icon, wordmark-like graphic, and color palette, the letter W within the logo and identity system represent the animal's claw or the wounds from the claw, a concept carried throughout the identity system. asterisk navigationView Project

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design solutions logo by  adam garlinger
Project Logo & Identity Design
Logo design and identity design work for businesses, brands, and independent professionals, ranging from industrial doors, pet services, insurance companies, creatives, and attorneys, from graphics only to typographical namemarks, from single logo to comprehensive identity systems. asterisk navigationView Project

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design solutions craftsmen and tradesmen logo by  adam garlinger
Project Tradesmen Logos
In professions, trades, and industries saturated with heavy competition, with and abundance of choice for the consumer, the logo, identity, and business image is essential for contractors, masons, electricians, painters, and other professionals heavily saturated with competition and choice. Compelling logo design and business image is essential and ensures the business stands out and thought of first when customers need their services. asterisk navigationView Project

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design solutions typographical logo marks by  adam garlinger
Project Typographical Logo Design
Often called a wordmark, lettermark, monogram or logotype, a typographical logo incorporates relevant visual elements into initials, a letter, or the written word to create a logo or graphic element within an identity system. Ranging from a visual choice to a strategic decision for a business industry saturated with competition, this approach ensures the name and the product or service provided is represented one visual element. asterisk navigationView Project

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Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition. asterisk navigationview case studies

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Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella. asterisk navigationview recent projects

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Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business. asterisk navigationview the featured projects

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Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered. Delivering the first impression their business needs to accelerate the return on investment that is their business.

38 River Drive, Titusville New Jersey | adam@adamgarlinger.com

Design Solutions Adam Garlinger | 908.581.3393
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