Wolverine Concepts identity development by Adam Garlinger
New Work / Wolverine Concepts
Wolverine Concepts is a conceptual design of a brand identity that can be used in various industries, products or services. The identity includes the alternate versions of the logo, with the wordmark and visual elements being developed to provide flexibility and multiple uses, applied across multiple industries. The developed anchor visual elements of the stylized E represent a wolverine claw and can be used as icons, a logo mark and supporting graphics. The created color palette softens or hardens the mark, and enables the marks to be used in multiple applications and uses. Click or Scroll Down to View Project

Wolverine Concepts identity development by Adam Garlinger
Project Overview
Using colors and holding shapes, this conceptual logo concept can be used for multiple industries, as well as being applied to products, services, programs and offerings within a company.
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Wolverine Concepts identity development by Adam Garlinger
Logo Idenity
The use and application of color changes the tone of the element for application to various businesses within multiple industries, as well products, services, offerings and marketing.
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Wolverine Concepts identity development by Adam Garlinger
Logo Idenity
The use and application of color changes the tone of the element for application to various businesses within multiple industries, as well products, services, offerings and marketing.
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Wolverine Concepts identity development by Adam Garlinger
Tone of Logo Mark Graphic
The addition to the mark, as well as the color, changes the feel, tone and temperature of the mark, in the application to various businesses within multiple industries, as well products, services, offerings and marketing.
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Wolverine Concepts identity development by Adam Garlinger
Brand Identity Wordmark
The logo can work as a wordmark, with the claw/E element creating enough of an impact, with the graphic removed changing the tone.
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Wolverine Concepts identity development by Adam Garlinger
Alternate Wordmark
The wordmark becomes slightly more conservative in it's tone.
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Wolverine Concepts identity development by Adam Garlinger
The ā€œEā€ graphic
The wolverine claw developed as a visual element, graphic or icon.
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Wolverine Concepts identity development by Adam Garlinger
Alternate Logo
Addition logo execution.
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Wolverine Concepts identity development by Adam Garlinger
Alternate Logo
Addition logo execution.
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Wolverine Concepts identity development by Adam Garlinger
Alternate Logo
Addition logo execution
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Project Summary
Using alternate colors, changing visual elements or different holding shapes softens and changes the tone and temperature so the logo can be used in a wide variety of industries.



new design, identity and logo workFocused Communication Adds Up design campaignDigi-Circ targeted campaign
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Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908581.3393 / adam@adamgarlinger.com
What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.