Adds Up campaign development by Adam Garlinger
New Work / “It Just Adds Up” Campaign
It Just Adds Up is a campaign developed for Focused Communications. The Campaign targets accountants and accounting related businesses, and was developed within the Focused brand., to integrate, extend and build the equity of the Focused brand. The campaign development included the campaign brand identity and message, applied to design, writing and calls to action. The developed creative is applied to the development of print components, including letters and mailers, tailored to a mailing list with developed scalable factors. Click or Scroll Down to View Project

Adds Up campaign development by Adam Garlinger
Project Overview
The colors, typography and style of images are within the Focused brand, to build awareness and equity of the brand. The campaign targets accountants, with message, writing and information that highlights relevant industry facts and information.
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Adds Up ad campaign development by Adam Garlinger
Campaign Development
The Focused brand was incorporated into the Campaign brand.
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Adds Up ad campaign development by Adam Garlinger
Campaign Creative
The concept and message was developed and applied to the core creative design element.
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Adds Up ad campaign development by Adam Garlinger
Graphic Element
Using message elements and Campaign concept, additional graphic element were created to be used throughout. Additional messaging was integrated into creative, and alternated for scaled usage.
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Campaign Creative
Gallery of creatived used throughout the Campaign. The campaign was developed as letters, postcards and folded invite styled direct mail. The campaign was scaled to factors such as target audience, size of business and industries served.
Adds Up ad campaign development by Adam Garlinger
Primary Campaign Identity
The primary graphic identity based on Campaign message.
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Adds Up ad campaign development by Adam Garlinger
Campaign Graphic Element
Highlights and reinforces developed messaging.
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Adds Up ad campaign development by Adam Garlinger
Alternate Graphic Element
Message elements that can be interchanged to highlight an enforce message.
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Adds Up ad campaign development by Adam Garlinger
Graphic Message with Call-to-Action
Uses typography and design to communicate and enforce messaging.
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Adds Up ad campaign development by Adam Garlinger
Alternate Graphic Calls-to-Action
Alternates messaging with calls-to-action.
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Project Summary
The Campaign targets accountants and accountancy related businesses, and is within the Focused brand. The campaign integrates the Focused brand through the use of color, style of visual elements and the tone of the developed message, applied to writing.



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Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908581.3393 / adam@adamgarlinger.com
What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.