Project Details
The Poster was created using typography as the visual concept.The Poster uses and extends the Reach brand color palette and integrates visual elements from the first poster to create equity and consistency. As the Poster is a second in a series, and to build awareness of the event, the design keeps consistent the use of typography, visual elements and the color palette, to build on and build up the equity for the Reach brand and the event.
The project also included development of supporting materials, to promote the event and to promote the Organization, as well as materials for the event.
First and Second Poster
April 2016 Poster and September 2016 Event Poster were created using typography as the visual concept. Both posters use the Reach brand color palette as well as graphical elements. The continued use of typography create a consistency so that viewers associate the event with Reach.
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First and Second Poster
April 2016 Poster and September 2016 Event Poster were created using typography as the visual concept. Both posters use the Reach brand color palette as well as graphical elements. The continued use of typography create a consistency so that viewers associate the event with Reach.
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Color Palette
The new poster uses and extends the brand color palette.
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Poster Design
Uses typography, the color palette, and uses new graphical elements.
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Graphic Elements
Graphical elements created for the Poster incorporate and extend elements used in the first Poster. The typographical palette was used as extended as well as the color palette.
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Graphic Elements
Graphical elements created for the Poster incorporate and extend elements used in the first Poster. The typographical palette was used as extended as well as the color palette.
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Graphic Elements
Graphical elements created for the Poster incorporate and extend elements used in the first Poster. The typographical palette was used as extended as well as the color palette.
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Graphic Elements
Graphical elements created for the Poster incorporate and extend elements used in the first Poster. The typographical palette was used as extended as well as the color palette.
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Graphic Elements
Graphical elements created for the Poster incorporate and extend elements used in the first Poster. The typographical palette was used as extended as well as the color palette.
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Graphic Elements
Graphical elements created for the Poster incorporate and extend elements used in the first Poster. The typographical palette was used as extended as well as the color palette.
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Graphic Elements
Graphical elements created for the Poster incorporate and extend elements used in the first Poster. The typographical palette was used as extended as well as the color palette.
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Printed Postcard Invites
The Poster design was used to create postcard-sized invites.
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Alternate Printed Postcard Invites
The Poster design was used to create postcard-sized invites.
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Informational Cards
Used prior to and at Event.
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Table Cards
Used at Event for tables, blank on one side to write information and Organization info.
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Table Cards
Used at Event for tables, blank on one side to write information and Organization info.
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Project Summary
The poster design builds on the event brand by incorporating elements of the first poster, including the color and typography palette, while also building on the Organization brand through the palettes, messaging and visual elements.
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