Central Jersey Business Circle brand development by adam garlinger
New Work / Central Jersey Business Circle
Central Jersey Business Circle is a professional networking group that helps members build business through a stronger network, professional connections and gained knowledge applied to their businesses. The project included the identity development, design, visual language, writing and messaging elements, applied to promotion, marketing and web development. Click or Scroll Down to View Project

Central Jersey Business Circle brand development by adam garlinger
Project Details
The identity development included the typographical-styled primary logo, secondary marks, a suite of graphic elements, typography and color palette, with usage and arrangements defined to create a visual language. Visual statements were created to visually deliver a compelling brand message.

The visual identity system and language is both fluid and flexible, and provides the visual resources and guidelines to evolve, building brand equity and a connection with the audience.
adam garlinger graphic

Central Jersey brand development by adam garlinger
Previous Logo and New Logo
The new logo mark incorporates the palette and graphic element, to continue to build on the equity. The new mark is able to incorporate both Organizaion names into one primary logo mark.
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Central Jersey Business Circle brand development by adam garlinger


Primary, Secondary and Wordmark

The typographical styled primary logo was created to be unique, different and stand out amongst the typical networking group logos, providing the group with something different and unique, to stand out in a crowded field.

The secondary and alternate logos were created to provide flexibility in design and creative applications and usage, and to extend the brand.

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Building the Design
The logo was applied to graphical lockups and developed applications, using existing messaging, and newly created messaging elements. The new elements were applied to marketing and promotional materials, programs, events and services.
Central Jersey brand development by adam garlinger
Design Applications
The logo was applied to developed graphic elements and lockups, to promote the group.
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Central Jersey brand development by adam garlinger
Brand Statements
Additional versions of the "Fuel" graphic statement and other brand messaging were created to enable future additions to be seamlessly integrated into the visual language, providing design flexibility, extending the brand and building equity.
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Central Jersey brand development by adam garlinger
Secondary “Fuel” Statement and Design
To extend usage and enable design flexibility, additional statements and lockups were created. The usage and application of elements follows the developed guidelines to create a design language that strengthens the brand and deepens the connection with the audience.
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Central Jersey brand development by adam garlinger
Icon and Design Elements
A suite of icons and design elements were created to extend the visual palette, the message and the brand. Secondary and alternate versions were created to provide flexibility and extend usage. These elements were applied to the design of online promotion and marketing, as well as being used in the website and the Group social media page.

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Central Jersey brand development by adam garlinger
Alternate Icons and Design
Alternate versions of each icon were created, with usage and application following the developed guidelines.

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Central Jersey icon palette by adam garlinger
Icon Palette
In addition to design theory, icons and elements were created to communicate brand messaging, statements and brand promise. The icons and elements follow the design style and tone, and integrate the color palette and elements of design.

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Central Jersey Business Circle graphic elements by adam garlinger
Building Graphic Elements
Graphic elements were created from the icons, extending design and usage and providing additional resources to create marketing and promotional materials.

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Central Jersey Business Circle design elements by adam garlinger
Across the Scope
Developed graphics were the visual templates used to create an additional palette of icons and graphics, used throughout promotion, marketing and materials.

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Central Jersey Business Circle promotion design by adam garlinger
Marketing and Promotion, Web
Ads were created to promote the Group, meetings and events, posted throughout Facebook and Facebook groups. Creative and design elements were developed for meetings, locations, written articles and aspects of group memberships, with guidelines defining usage and aplication of elements, layouts and placement.

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Central Jersey Business Circle promotion design by adam garlinger
Marketing and Promotion, Print
Flyers, ads, postcards and posters were created to promote the Group, meetings and events.

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Central Jersey Business Circle marketing by adam garlinger
Postcards, Posters and Promotion
Postcards, invites and posters were created to promote the Group, meetings and events. The marketing strategy focuses on the unique and beneficial aspects of the group and membership, to help the group to stand out in a crowded field of professional networking organizations.

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Central Jersey Business Circle visual language by adam garlinger
Extending the Palette
Additional design elements and lockups were developed to extend the brand, to be used in marketing throughout the web, the Group website and social media platforms.

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Central Jersey Business Circle web by adam garlinger
Website Elements
Design elements, arrangements and lockups were developed for the Group website, to promote the group, meetings and members' businesses. The design, message and lockups communicates the unique aspects of the group, with the website building a web presence and search engine position for the group and member's business.

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Central Jersey Business Circle design flexibility by adam garlinger
Design Flexibility
The design elements and guidelines enable additional graphics to be developed that keep the brand fresh and connected with the audience.

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Central Jersey Business Circle design flexibility by adam garlinger
Design Flexibility
The design elements and guidelines enable additional graphics to be developed that keep the brand fresh and connected with the audience.

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Project Summary
Design, typography and a bold color platte creates a unique identity that stands out to develop a presence in a crowded field that asks potential members for the finite resource of their time.



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Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908581.3393 / adam@adamgarlinger.com
What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.